But then…reality sets in. Suddenly, you are doing all the work. You’re managing updates, handling backups, fixing glitches, and wondering why you never seem to have time for anything else. 

Like any good relationship, it’s best when both sides contribute. That’s where managed WordPress hosting comes in. It steps up and says, “I got this.” It handles the technical chores, like updates, security, and backups, so you don’t have to. Finally, a little give-and-take!

Is managed hosting right for you? Is this the commitment you need? Keep reading to find out.

1. What is managed WordPress hosting?
2. Managed WordPress hosting benefits
3. Are there any drawbacks?
4. Is managed WordPress hosting right for you?
5. How to compare managed WordPress hosting providers
6. Choose a hosting partner you can count on

What is managed WordPress hosting?

A “managed” host refers to your hosting provider playing an active role in operating your site by handling technical tasks such as server optimization, security, performance, and maintenance.

Unlike other forms of hosting where you simply rent space and handle everything yourself, managed hosting handles these critical tasks for you so you can focus on growing your site.

What do managed hosting plans include?

With managed WordPress hosting, you typically get:

• Optimized server environments.
• Automatic software updates.
• Managed security, like automated backups and malware scanning.
• WordPress-specific speed optimization and other performance features.
• Integrated tools for WordPress developers.
• Knowledgeable support.

Providers also frequently offer additional features like staging sites and free migrations.

Managed WordPress hosting benefits

There are many upsides to managed hosting, and here are some of the most impactful benefits for site owners:

1. Performance and optimization

It starts with the environment where your website lives. 

With traditional hosting, everyone gets the same generic setup. Managed WordPress hosting provides an environment (hardware and server technology like PHP) specifically optimized for running WordPress.

This tailored setup means your server is configured to run WordPress as smoothly and efficiently as possible, resulting in faster loading times, better SEO, and a better experience for your visitors.

In addition to optimized infrastructure, managed hosting includes built-in performance features like caching, content delivery networks (CDNs), image optimization, and resource scaling designed to keep your site fast and stable, even as traffic grows.

2. Enhanced security

Security is a major concern for any website owner. A hacked or offline site can quickly turn into a major headache and a disruption you don’t want to deal with.

With traditional hosting, you’re responsible for securing your site yourself. In contrast, managed hosting providers take an active role in protecting your site through multiple layers of defense, including:

• Malware protection: Managed hosts scan your site for malicious software, viruses, and other threats that could harm your visitors or damage your site. Many also include brute force login protection to block hackers from guessing their way into your admin dashboard.
• Data protection: Encryption and data security are critical. Managed hosts typically provide SSL certificates by default to safeguard sensitive information like passwords and payment details. Many also include secure spam filtering to protect comment sections from unwanted content.
• Threat prevention: Features like web application firewalls (WAFs) and DDoS protection help block malicious traffic before it even reaches your site. Firewalls screen for dangerous activity, while DDoS mitigation ensures your site stays online even during traffic attacks.
• Backups and recovery: If something goes wrong, automatic daily backups allow you to quickly restore your site to a working version, minimizing downtime and loss of data.

Security is made up of many layers of protection, and it’s important to be aware that there’s only so much even a managed hosting provider can do to keep your WordPress site safe. 

In fact, a lot of website security is user-dependent. Things like selecting a strong password and limiting access to necessary persons only go a long way in keeping your site safe.

3. Expert support

One of the main benefits of choosing a hosting provider specialized in WordPress is support.

Since traditional providers mainly rent out web space that you can use to run any content management system or web application, their support staff need extensive knowledge but may lack application-specific depth because they serve many customers with very different needs.

Managed WordPress hosting providers focus only on working with one system—WordPress. 

4. Scalability

As your site grows, you may need a bigger hosting plan or migrate to a new server.

Managed hosting often automatically scales to handle sudden traffic spikes and long-term growth. Features like redundancy, CDNs, and firewalls keep your site fast and online.

Instead of managing the bare minimum to keep your site running, managed hosting gives you an environment built to help your website grow and succeed.

Are there any drawbacks?

Of course, managed WordPress hosting comes with downsides.

1. Cost

Managed hosting tends to be pricier than other types of hosting, especially shared hosting. That’s no surprise considering the extra features and service it offers. 

That said, it’s often absolutely worth the additional cost because you’re exchanging money for something more valuable: your time.

With managed hosting, you spend less time on routine tasks so you can spend more on those things that move the needle in the success of your website. 

Wouldn’t you rather focus on growing your site and connecting with your audience, instead of handling routine maintenance?

lus, managed hosting helps you avoid a lot of time-consuming problems. With security and backups in place, you’re less likely to run into an emergency, and even if you have an issue, you have knowledgeable support to turn to.

With all that time saved, managed hosting is actually often more cost-effective, especially for high-traffic blogs or ecommerce websites.

2. Restrictions and less control

Since a managed hosting provider handles much of your site’s infrastructure, you have less freedom to customize certain parts.

Managed WordPress hosts may restrict themes or plugins that duplicate built-in features to prevent conflicts and maintain performance.

While these restrictions might frustrate advanced users or developers who want more direct server control, they’re a major advantage for less technical users. You don’t have to worry about configuring complex optimizations yourself, as your hosting provider takes care of it for you.

Is managed WordPress hosting right for you?

Choosing the right hosting comes down to your website’s needs and your preferences.

Ask yourself:

• How much traffic does my site get today? 
• Am I expecting my site to grow in the future?
• How comfortable am I managing technical tasks like updates, backups, and security?
• Do I want to spend time on server management or focus on creating content, growing traffic, and building my audience?
• How important is guaranteed uptime, fast support, and strong security for my site?
• What’s my budget, and am I ready to invest in hosting that saves me time and risk?

If you’re running a high-traffic blog, an ecommerce store, or client sites, or if your website handles sensitive data, managed hosting is likely a smart investment. It’s also a great fit if you simply prefer to focus on your content or business rather than worrying about technical maintenance.

In short: If your website is mission-critical, growing fast, or your time is better spent elsewhere, managed WordPress hosting can give you the performance, protection, and peace of mind you need.

How to compare managed WordPress hosting providers

Finally, if you’ve decided on managed hosting, how do you choose a provider?

Key features to look out for

The features managed hosting providers typically offer are often similar, at least on the surface. But it’s worth taking a closer look, especially at the details of standard features and additional services included in hosting plans.

Here’s a short checklist to use when evaluating different hosting providers:

• Security features: What’s included with your hosting cost? What’s considered an “add-on?”
• Performance improvements: Optimized hardware and software are a given, but what about a CDN and other optimizations?
• Redundancy: Are there additional data centers in case one fails to guarantee the uptime of your website?
• Support quality: A good way to judge support quality is to run a test. Contact support with a question and see how well they can help you. Look at their other support resources too.
• Metered/unmetered traffic: Many managed hosting providers have bandwidth or traffic restrictions; ensure you understand these limits so you don’t end up paying more than expected.
• Developer features: Check for access to plugins, themes, staging sites, the ability to use custom code, SSH, and WP-CLI if you need them.
• Pricing: Are there extra costs or hidden fees? Check renewal rates, plan upgrades, and money-back guarantees.

Our recommendation for a managed WordPress host

There are many managed hosting providers out there, but we think WordPress.com is your best choice for a few reasons: 

WordPress.com is a purely managed WordPress hosting provider. Every plan comes with automatic software and PHP updates, 99.999% uptime, and unmetered bandwidth and traffic. These features keep your site running smoothly, regardless of how many people visit your site.

Security is a top priority to us, and our approach goes beyond automated scans. 

Jetpack Scan, our security tool enabled on all WordPress.com sites, checks your plugins, themes, uploads, and content automatically each day. If a risk is detected, our security team manually reviews the alert to determine its severity, ensuring false positives don’t disrupt your site while real threats are swiftly addressed.

Our automated monitoring and expert manual reviews keep your site secure with proactive, hands-on protection. Additionally, all paid plans come with a free domain for the first year (with free domain privacy) and 24/7 expert support. On plugin-enabled plans, you also get benefits like real-time backups and one-click restore, a web application firewall, and developer features.

Choose a hosting partner you can count on

Every great relationship is built on trust and balance, and your hosting should be no different. If you prefer full control, managed WordPress hosting might not be your perfect match.

But if you want reliability, security, and real support, managed hosting is worth the commitment. Because in the end, a good hosting partner—like a good relationship—should make your life easier, not harder.

Ready to make your hosting life easier? 

But what exactly is web hosting, and how do you choose the right provider for your needs? In this post, we’ll break down what web hosting is, what web hosting services do, and the infrastructure that keeps your site up and available.

How web hosting works

If you’ve ever encountered data storage issues on your phone or computer, you’re probably aware that digital storage requires physical storage space. Data can be stored directly on your device or an external hard drive, and if you use cloud-based data storage, your data is still stored in the real world in a server center owned by your provider.

To make your website accessible to visitors, your site’s data, including text, photos, and styling, must be stored on a server—a computer built to store, manage, and share data across the internet.

When someone types in your domain, their browser contacts your server, which responds by sending back the files needed to display your website.

Is a domain name the same as web hosting?

Many people don’t understand the difference between domains and web hosting, likely because both domains and web hosting are often referred to as a website’s “home” on the web. However, these are two completely separate (and necessary!) components required to get a website online. 

Your unique domain name (like yourgroovydomain.com) is what someone needs to type into their browser to get to your website. But without web hosting, your domain name wouldn’t have any website content to display. Think of your domain as the address and your hosting as the house where everything lives.

WordPress.com is a one-stop shop for web hosting and domain names, so you can get both when you sign up with us. You can browse available domain names here.

We dive deeper into the difference between domains and hosting in this guide.

The elements of a web host

Several components interact to deliver your website to users’ computers, including hardware, software, and defined infrastructure. We’ll briefly cover each of these components below. 

Creating web hosting infrastructure

Before anyone can visit your website, your website’s content and design need to be stored on a server. 

There are different ways to set up servers for different types of websites (which we’ll address in more detail below). Servers can be configured to host multiple websites on a single machine, support a large site with specific security needs, or run several virtual servers at once. How your infrastructure is set up can have a big impact on your site’s speed and reliability.

Translating domains through Domain Name Servers (DNS)

When someone types your domain name into their browser, their computer uses the Domain Name System (DNS) to look up the IP address associated with that domain. DNS acts like a translator, converting your human-readable web address into the computer-readable IP address (like 192.0.2.1) needed to find and load your website.

The computer then uses this IP address to determine which server to contact to retrieve your website’s data.

Connecting to servers

Servers must remain online and ready at all times to receive website requests. Once your server receives a secure request for your website, the server processes it and finds the information it needs to send back to the browser.

Authenticating the request

Authentication and authorization systems on your server verify that incoming requests are legitimate and ensure that sensitive data, like your users’ personal information, remains protected.

Using SSL/TLS encryption, your server delivers the site to your visitor’s computer, ensuring that bad actors can’t intercept or replace your site when data is passed between devices. WordPress.com includes a free SSL certificate with every site, helping you protect your visitors’ connections from day one.

Website delivery

If everything is configured properly, your server will quickly deliver your website to your visitors’ screens.

Why you should use a web hosting service

While individuals can buy and manage their own servers for their websites, it requires a lot of technical know-how. 

Before using your server, it must be properly configured for web hosting and secured against threats. Hosting also requires ongoing server maintenance, like installing security patches and software updates and maintaining the physical server and server space.

Even if you have the technical expertise to configure a server, most people mainly outsource (or rent) physical server space from a web hosting company to avoid “downtime,” or time your site is offline. 

If your server goes down—for example, during a power outage or if your server experiences a software error—your website can’t be delivered to visitors. If you’ve ever seen a 404 error when accessing a website, the server may be offline. 

Unlike individually owned servers, hosting providers offer around-the-clock resources for managing and maintaining physical servers, ensuring someone is always available to respond to server issues. Additionally, most server centers have backup safety features, like secondary power supplies and redundancies that help keep your site online. 

When looking for a web hosting provider, you should expect a provider to offer at least 99% uptime to ensure your site is always accessible to visitors. 

Types of web hosting

Not all web hosting providers or server setups are created equal. Below, we’ll briefly explain different web hosting setups and when you might want to use them. 

Want to dig deeper into the different types of web hosting? We cover them in more detail in this guide. 

Shared hosting

Shared hosting is when multiple websites share a single server and resources. Shared hosting is generally a good fit for smaller websites with less traffic, as it is less expensive than a dedicated server. However, if a website on your server experiences a sudden spike in traffic, it could affect your website’s speed. 

Shared hosting providers manage the setup and security features for the whole server, so it’s important to ensure you choose a provider with excellent uptime and security. 

VPS hosting

Virtual private servers (VPS) are the middle ground between shared and dedicated hosting options, both in terms of price and resources. With a VPS, you have a private virtual server environment within a shared server, so you have more control over your setup and don’t risk other sites dipping into your resources. 

VPS hosting requires more technical expertise to set up, as a developer needs to configure the virtual server. 

Dedicated hosting

Dedicated hosting is when you have a whole server’s resources for your website. This is a good option for large enterprise businesses with a lot of traffic or companies with advanced safety needs, like healthcare companies or financial institutions. 

Your server can be configured however you choose for your business, and you will need ongoing support to maintain and update your server. 

Cloud hosting

Cloud hosting is a server setup that stores your website on a distributed network of servers across the globe. While your website is still on shared servers, there is redundancy in case one server experiences downtime or heavy traffic, ensuring your site stays online.

Cloud hosting costs are often lower than dedicated hosting but vary based on your site’s traffic and provider. Many providers charge more as the number of visitors increases.

Read more about the cloud data centers that power our Business and Commerce plans here.

Managed vs unmanaged hosting 

Unmanaged hosting may be cheaper up-front, but requires development and ongoing support for updates and patches. It is generally only recommended for businesses with in-house technical resources who want a more customized server setup.

For most folks looking to get online but not spend all of their time managing their websites, managed web hosting providers like WordPress.com are a great option. 

For example, when you host your site with WordPress.com, your site stays fast, secure, and online. We manage infrastructure, updates, backups, and security so you can focus on your content or growing your business, not upkeep.

Choosing your hosting type

For most websites just getting online, shared hosting is a good option, as it’s a super affordable way to get started. As your site content, traffic, and budgets grow, you can scale your server resources, moving to a faster and more secure setup like VPS, cloud hosting, or a dedicated server. 

One exception is sites with specialized security needs, like websites that collect sensitive user data for healthcare, finance, banking, and ecommerce sites. For added security, a dedicated server may be necessary, even if you don’t have a lot of traffic. 

If you choose to build your site with WordPress, the internet’s most popular CMS software, we recommend looking for managed WordPress hosting. These providers are specifically optimized to support and grow WordPress-powered sites.

Evaluating managed hosting options

Managed hosting means you don’t need deep technical knowledge to get online; however, it’s still important to understand what kind of servers your provider uses, as these factors can affect speed, reliability, and security.

For example, WordPress.com offers shared hosting on lower plans while our Business plan and above are powered by WP Cloud, Automattic’s high-performance cloud infrastructure built specifically for WordPress.

Since your provider will configure your server and features, not all web hosting companies are created equally. When evaluating providers, review their uptime, security features, and speed. 

WordPress.com is a managed WordPress hosting provider offering comprehensive, reliable hosting for everyone on all plans. With WordPress.com, you get high-quality web hosting at an affordable price that’s:

• Reliable: Because WordPress.com hosts websites on thousands of servers across the globe, our uptime is 99.999%. 
• Secure: WordPress.com users also get many built-in security features like SSL certificates, brute-force protection, spam protection, DDoS protection and mitigation, malware detection and removal, and a web application firewall (WAF). Plus, domains registered at WordPress.com come with free domain privacy.
• Fast: Our servers are optimized to host and deliver WordPress websites, and we use a variety of performance-boosting tools, including a content delivery network (CDN) that uses servers closer to your visitors for even faster load times. In third-party speed benchmark tests, we consistently get top scores.
• Unlimited bandwidth and traffic: Many providers will charge additional fees or slow down your site if you suddenly experience a spike in visitors. With WordPress.com, you always pay one price for unmetered bandwidth and traffic, ensuring your site remains fast when you need it most.

Your website deserves a great home

You now know what it takes to get your website online—and why great hosting makes all the difference.

Get fast, secure, and reliable managed hosting with WordPress.com, and launch your site with confidence.

In this guide, we’ll show you better ways to manage all your sites from one place, whether you’re running your own portfolio or looking after client projects.

Who needs to manage multiple WordPress sites?

It’s often professional web developers and agencies who manage multiple sites; however, it’s not uncommon for individual site owners to have more than one website. 

For example, you might have a professional site (such as a freelance portfolio), a blog about a hobby (like food, travel, or fitness), and a site for sharing photos and keeping your friends and family updated on your travels.

Once your friends and family discover you’re good at creating sites, you might even be asked to make a few more for them. 

While launching a new site can be relatively quick and painless, keeping them all running smoothly can be time-consuming: logins for the different accounts need to be remembered, domains will renew at different times, downtime needs monitoring, and plugins require updating.

And if the sites are hosted by different companies, managing multiple accounts, accessing various dashboards, keeping track of billing cycles, and adjusting to different levels of support and customer experience will be necessary. 

All of the above can quickly lead to overwhelm…but there’s a better way.

If you’ve found yourself responsible for more than one website (professional sites or sites you’ve built for fun), this guide will show you how to manage multiple WordPress sites like a pro. 

Benefits of using a tool or service to manage multiple WordPress sites

No matter where your WordPress sites are hosted, you don’t have to juggle them all manually.

There are several benefits to using an effective tool or service for managing multiple sites in one place. You can:

• Access all of the sites you’re managing from one place.
• Manage plugins in bulk without having to log into each site individually.
• Create additional new sites from a central location. 
• Manage other features and functionalities such as backups, user access, security, email accounts, and domain registration centrally.
• Have one point of support for things like billing and licenses.
• Use client-focused features for multi-site management, including discounted pricing, referral commissions, and site migrations. 

As you’ll see, not all options for managing multiple WordPress sites include the above benefits, but some provide more than others. 

How to manage multiple WordPress sites

When it comes to managing multiple WordPress sites, there are a few different options to consider, including:

• WordPress plugins and tools
• WordPress Multisite
• Hosting dashboards and tools
• Automattic for Agencies

WordPress plugins and tools

If you want to centralize your site management without changing hosts, plugins, and third-party tools are an option. Several plugins and tools aim to help you handle your sites more efficiently, including Jetpack Manage, ManageWP, and InfiniteWP.

They’re available at a range of price points, and once set up, they give you the ability to add multiple sites to a centralized management dashboard. 

From there, you can access your sites’ dashboards, update plugins, and manage backups. Some solutions have other helpful features like scanning for malware, monitoring uptime, and generating reports. 

While these solutions can be rich in features, the setup process can be time-consuming and complicated for those new to managing multiple WordPress sites. They can also be relatively expensive if you want access to the most advanced or useful features.

Another drawback of these plugins and tools is that they don’t include hosting for your WordPress site—instead, they’re solutions used alongside your hosting package and domain registration provider. 

So while these solutions can make it easier to manage your sites, you’re adding another service or product to your workflow.

WordPress Multisite

You can also use the native WordPress Multisite feature to manage multiple WordPress sites. 

WordPress Multisite allows you to create a network of WordPress sites, all from a single installation of WordPress. The sites are created and managed from the same WordPress dashboard and share the same file system, database, and server resources.

One benefit of this shared approach is that updates to the WordPress software, themes, and plugins can be carried out once through a single dashboard, rather than on a site-by-site basis. 

However, as all of the sites in the network use the same database, keeping them completely separate is challenging. 

For example, removing a site from the network, such as transferring it to a client or different owner, wouldn’t be straightforward, as its content is stored in the central database. Keeping site database backups separate wouldn’t be possible either. If the database is damaged, all sites in the network could potentially go offline.

Because all sites in a Multisite network share the same server resources, a traffic spike on one site could slow down the others. Not only that, some WordPress plugins aren’t compatible with Multisite, limiting your options for adding new features to your site.

Multisite isn’t available on WordPress.com, and other hosting providers also have restrictions on its use. If you do want to use Multisite to manage your sites, check whether your hosting provider supports it.

Hosting dashboards and tools

It’s worth checking which site management features your web host provides out of the box or as an add-on. 

Sometimes they’ll have a user-friendly dashboard that simplifies managing multiple WordPress sites, plus other tools like bulk plugin management and domain registration.

To take advantage of hosting dashboards and tools, you’ll need to ensure that all your sites are hosted by the same company, usually under the same account. Otherwise, you’ll still be juggling multiple accounts, each with its own ways of doing things. 

Furthermore, if you’re purchasing premium plugins, email, or domain registrations for your WordPress sites, you may need to manage those purchases separately. These “extras” can all add up, increasing the number of providers you have to work with when managing your sites. 

If that seems overwhelming, you’re in luck because WordPress.com provides a feature-rich and easy-to-use solution.

You can quickly start multiple WordPress sites under one WordPress.com account, and you can manage those sites through the WordPress.com Hosting Dashboard—get there by clicking the blue WordPress.com logo in the top-left corner once you log into your WordPress.com account.

As WordPress.com is a managed host, we handle many of the tasks associated with managing a WordPress website for you, such as WordPress software updates, plugin updates, and security. 

You’ll also get a performance-focused hosting environment for each of your sites that uses high-frequency CPUs, global edge caching, a CDN with over 28 international locations, and automatic datacenter failover to keep your site online and accessible. In short, we make sure that your sites are fast, reliable, and secure. 

You also get access to premium WordPress themes at no extra cost, priority 24/7 support from experts, and the ability to install plugins and themes on plugin-enabled WordPress.com plans. 

If you’re not hosted on WordPress.com, you can easily migrate your sites to take advantage of managing your plugin updates, domains, and emails all from this singular, intuitive dashboard. Otherwise, sites hosted at any host can be managed from the dashboard by connecting them using the Jetpack plugin. 

Managing plugin updates with WordPress.com 

The Hosting Dashboard also lets you schedule plugin updates (for sites hosted on our Business plan or above).

The system will check for plugin updates at your chosen time and day of the week. It will then start the installation if any updates are found. You can create multiple schedules and choose which sites and plugins they apply to. 

We always run a health check prior to making any updates, which assesses your site’s stability. As each plugin is updated individually, a health check is performed after each update to see if everything is functioning as expected.

If a health check fails, the system automatically rolls back the update, preventing downtime from breaking changes, and restores the previous version of the plugin. Should that also fail, the WordPress.com support staff will be notified to investigate the issue. 

You can also enable email alerts that notify you after a plugin update.

If you’re managing sites that must be online at specific times, such as during business hours, being able to schedule automatic plugin updates outside of these times is very useful. The fact that updates are automatically rolled back if something goes wrong makes this feature even more valuable. 

Bulk plugin updates

In addition to enabling scheduled plugin updates, you can update plugins across all of your sites through your WordPress.com Hosting Dashboard. 

This feature lets you update, activate, and deactivate the plugins on all of your sites from one central location. 

Domain management

Managing all the domains you’ve registered through WordPress.com in one place is another benefit of using the WordPress.com Hosting Dashboard. 

WordPress.com is a domain registrar, and thanks to this, we have an intuitive domains area within the Hosting Dashboard where you can purchase, manage, and migrate all of your domains in the same place where you’re managing your sites.

Thanks to this, you have one less service to work with for managing the essential components of your website. 

Email accounts

WordPress.com also offers an email service that you can manage independently for each of your sites through the Hosting Dashboard. 

In addition to managing the email service through the same account, you can also add a custom, branded email address to your domain.

Automattic for Agencies 

While the WordPress.com Hosting Dashboard is great for managing multiple sites,  Automattic for Agencies is an option for agencies that offers even more tools and features. 

Signing up for the free program gives you access to various benefits to help you and your team manage your agency’s sites more efficiently. 

Whether WordPress.com hosts those sites or not, you can manage them through the Automattic for Agencies dashboard. 

You can view key information directly from the dashboard, including WordPress and PHP versions and statuses for each of your sites. 

You can also check the Jetpack VaultPress Backup and Scan statuses for your sites and access those tools directly from the dashboard. Activity logs for each site and detailed stats and uptime information can be found here, too. 

If you want to move client sites to the platform, Automattic for Agencies provides free migrations. You can also earn money when migrating sites from specific hosts, with outstanding hosting fees covered until the contract with that host expires. 

Another benefit is the ability to generate income by referring Automattic products and services (like WordPress.com hosting) to their clients. Buying products in bulk from the Marketplace and reselling them to clients is another way to earn money through the program. 

For example, when recommending WordPress.com hosting to your clients, you can receive a 20% revenue share on the sale of hosting subscriptions for new sites (and renewals of those subscriptions). There are similar opportunities for recommending Jetpack products and WooCommerce-owned extensions. 

Another notable feature is the ability to build a cart of products to recommend to a client. The cart could include a hosting plan, premium plugins, and other Automattic products tailored to the client’s project. The cart of items would be packaged into a single, comprehensive invoice for the client, streamlining the payment experience. 

Eligible agencies can also join the partner directory referral program that’s used across all Automattic brands, helping them to land more clients.

Automattic for Agencies is worth considering if you want to reduce the admin involved in managing multiple client sites while getting access to many agency-focused features to make your life easier.

Ready to manage your sites more efficiently?

Managing multiple WordPress sites doesn’t have to mean juggling countless logins, services, and plugins.

Whether you need an all-in-one solution like WordPress.com’s Hosting Dashboard or more advanced tools and revenue opportunities through Automattic for Agencies, you’ve got powerful options.

The right setup lets you spend less time on maintenance and more time building, growing, and launching new sites.

Design is often the first thing people notice when they land on your blog, and it often shapes their decision to stay, scroll, or bounce. 

The more thought you put into designing your blog, the more effortless it is for readers to consume your content, trust your brand, and return for more. 

In this guide, we’ll decode everything it takes to design a stellar blog—from core principles and must-have design elements to our best practices. We’ll also dissect real-world examples from Spotify, Qualtrics, and other popular brands to inspire your design strategy. 

1. Why does blog design matter?
2. Key principles to make smart design choices 
3. Seven essential elements to include in your blog design
4. How to design a blog (five best practices)
5. Breaking down four great blog design examples
6. Over to you: you’re all set to design your blog 

Why does blog design matter?

In an attention economy, good design gives your blog a clear advantage. It can tackle countless distractions and information overload to:

• Win audience trust: First impressions happen fast. A thoughtfully crafted design signals credibility even before people read a word on your blog. When readers see the time, effort, and care put into design, they subconsciously trust your expertise.
• Improve reader experience: Good design makes the reading experience completely effortless. White space, font choices, paragraph spacing, and content hierarchy—all these elements (and more) make it easy for people to consume information. 
• Reinforce your brand: Your blog design should be an extension of your brand. Use your visual language to make memorable designs truly unique to your brand. These designs can create mental bookmarks for readers and improve recall value.
• Give you a competitive edge: Design can be a big differentiator. At a time when almost every business has a blog, readers would gravitate toward your blog if you respect their time and offer unique value with distinctive layouts, custom illustrations, and easy-to-navigate pages.

Simply put, good design allows readers to navigate your blog easily and trust your brand. Let’s understand some foundational principles to guide your design decisions. 

Further reading: Read why we redesigned our blog and what you can learn from our experience.

Key principles to make smart design choices 

Good blog design is more than just aesthetics. You have to deliver a seamless reading experience that helps people find insights and solve their problems. 

Follow these four principles to shape your design decisions and create such an experience. 

Readability 

Readability directly impacts how long people stay on your blog and whether they understand your content. 

Poor readability—from bad font choices, low contrast, and cramped layouts—can create a jarring experience. Readers have to strain their eyes and spend time re-reading every sentence before they eventually leave.

Instead, prioritize readability in your design with:

• Visual breakpoints
• Clear text hierarchy
• Good font selection
• Generous white space
• Equal paragraph spacing

Designing for readability removes friction for your readers, helping them grasp your ideas more clearly.

Scannability 

Most people scan content before reading it thoroughly, no matter how well-written your article is. A scannable blog design acknowledges this instead of arguing against it.

Think about it this way: Your readers will likely scan the headings first and jump to interesting sections before making up their mind to read the entire article. 

Use some of these design elements to create scannability, such as:

• Headings 
• Bullet lists
• Callout boxes
• Section dividers
• Pull/block quotes
• Table of contents

You want to set up natural pathways in your content to accommodate this reading pattern. 

Consistency 

Consistency in design can lower the cognitive load for your readers. 

When you offer a familiar experience with navigation, typography, and even spacing, readers don’t have to put extra effort into relearning how your blog (or website) works. 

Since they’re already accustomed to these design features, they can focus more on your content. 

This principle aligns with the “Consistency and Standards” heuristic by Jakob Nielsen, widely known as the father of usability design. He emphasizes that maintaining consistency in your design interface reduces the mental effort required to process information. 

As a result, the experience feels more intuitive and comfortable.

Accessibility 

Accessibility is at the core of inclusive design. Beyond inclusivity, it also has practical benefits for all types of readers because designs that work for people with disabilities can also reduce friction for all readers.

Here are some ways you can infuse accessibility into your blog design:

• Proper color contrast: Use contrasting colors to make your text easily readable.
• Clear navigation: Make it easy for people to search and find the information they need.
• Image alt texts: Help readers understand the context of images or media assets.
• Header tags: Create a clear structure with an intuitive heading hierarchy (which also helps with readability and scannability).

Designing for accessibility allows you to accommodate edge cases while presenting a more seamless reading experience for everyone.

Seven essential elements to include in your blog design

Before we dive into our blog design best practices, let’s look at seven elements that contribute to an effective blog design:

• Thumbnail images: Add an image to quickly communicate what your article is all about. The thumbnail also offers a glimpse into your content when people share links on social media.
• Author profiles: Google prefers content that showcases real expertise. Author and contributor profiles allow you to credit the experts who produced the content and establish credibility.
• Table of contents: A table of contents respects your readers’ time. It allows them to browse the entire article structure and jump to any section that interests them.  
• Related content: Don’t let readers hit a dead end. Instead, share a selection of relevant resources on sidebars or end-of-post sections to help them find more information.
• Negative space: Add white space to create some breathing room in your blog layout and avoid cluttering too many elements together.
• Blog attributes: You want to add the publish date, update date, reading time, category, and other details to help readers quickly understand when the post was written and what a post is about. 
• Call to action: Guide readers toward the next step with 1-2 CTAs strategically placed in your blog. Prioritize the most relevant CTAs for your topic and place one at the end of the content.

These design elements can make your blog more effortless and engaging. 

Now that we’ve clued you in on the basics, let’s break down our top tips on how to design a blog. 

How to design a blog (five best practices)

A well-designed blog combines form and function. We’ve curated these tried-and-tested tips to help you strike the right balance between the two aspects for your blog design. 

1. Strategically choose the right blogging platform 

When evaluating blogging platforms, consider your current needs and future plans. While beginners might prefer a lightweight, no-frills solution, they’ll likely face constraints when their blog grows. 

That’s why the ideal platform combines ease of use with room to evolve, which is exactly what you get with WordPress. 

WordPress powers over 40% of all websites, and for good reason. 

For starters, you get a user-friendly interface to build a blog, whether you’re a complete beginner or someone with technical experience. You can choose from thousands of free themes to get started. 

Add plugins to make your blog design more functional while taking care of aspects like SEO, email capture, and appointment bookings. 

More importantly, WordPress gives you a robust content management system to publish and handle content proactively, even as you scale your publishing volume. Its intuitive interface and editing tools are fit for users of all skill levels, whether you’re a writer, marketer, or developer. 

The best part? Since WordPress is open-source, you’re never locked into a proprietary system that might limit your future options or make it difficult to move your content elsewhere.

When you build on WordPress.com, you can sidestep many maintenance tasks required in self-hosting. 

Your WordPress.com plan has maintenance features built into it by default. That means:

• Automatic core/theme/plugin updates. 
• Regular security and malware scanning.
• Daily backups and built-in caching.
• Free SSL certificates to keep your site secure for visitors.

With all the backend maintenance taken care of, you have more time to focus on your design and content.

Learn more: Ready to start a new blog? Check out our best advice to set yourself up for long-term success.

2. Create a consistent and recognizable brand identity 

Consistent, brand-aligned design makes your content instantly recognizable across multiple touchpoints—whether someone’s seeing it on your site, in an email, or in their social feed.

To create a strong brand identity, you need to define:

• Design system: You should outline the ideal layout with spacing, margins, and padding values. Document specific color codes and measurements for all visual elements. Plus, you can create reusable components like buttons, headings, and navigation elements.
• Visual hierarchy: Design a clear content structure using different sizes, weights, and colors for heading levels. You can also write instructions for incorporating whitespace and alignment patterns.
• Core brand elements: This is the groundwork for your brand’s visual identity. You need a typeface and color palette with 2-3 primary colors and 1-2 accent colors that reflect your brand personality. Set clear rules for visuals—like aspect ratios and how images are framed—to make your blog look consistent and professional.

With WordPress as your blogging software, you can customize your blog design per your visual identity while maintaining consistency with global styles, which keep your branding intact across all posts. 

Build your custom design system by choosing the typography, color scheme, background colors, shadows, and layout. 

Define your typography settings with fonts, sizes, colors, line height, and letter spacing. You can also adjust the appearance for different text types, like headings, buttons, and captions. 

Set your color palette and customize the colors for different elements, including text, background, links, and more. 

Remember to follow accessibility guidelines and check the contrasts when designing your palette.

You can also create reusable blocks for commonly used elements, like lists, call-to-action buttons, and quotes. This is great for making specific blocks look the same across every post or page. 

One of the big benefits is that when your blog evolves and needs a rebrand, you can update your global styles, ensuring any updates are automatically applied throughout your entire site. 

3. Design easy navigation for an intuitive experience

People who can’t easily navigate your blog get frustrated and leave (unlikely to return). Good, intuitive navigation makes it easy for readers to explore your resources and find what they’re looking for.

Effective blog navigation typically includes:

• A main menu highlighting the core content pillars.
• A search function or filters to find content on specific topics.
• A related reading section linking to articles related to the topic.

Look at how we display the core categories and search bar on the WordPress.com blog: 

If you’re creating an in-depth content hub, you can generate breadcrumb menus to help readers navigate to other sections of this hub. For example, the Backlinko blog uses these menus for its content hubs.

Once your navigation is set, you want to test the flow with actual users to see if it makes sense to people. Remember to pay attention to mobile navigation since navigating on smaller screens can be challenging. 

4. Define rules for a clear visual hierarchy 

Visual hierarchy determines what your readers notice first, second, and third on your blog pages.

A consistent and clear hierarchy gives readers a rhythm to consume content effortlessly. It creates structural clarity and helps people process your content. But an inconsistent hierarchy can create friction in the reading experience. 

To avoid that, start by building your typographic scale for your blog. It’s a set of font styles and sizes arranged in a logical progression in size and weight for different heading levels. 

Here’s an example of a Typographic Scale:

Use color to reinforce this hierarchy. Pick your primary colors for important elements like headers, call-to-action buttons, and key insights, while using secondary colors for non-critical information.

Google’s visual identity guidelines present a great example here. The brand defines its primary, accent, and supporting colors for all assets.

Spacing and alignment also play a crucial role here. 

You want constant margin and padding rules for headings, sidebars, and images to direct focus on important content. And maintain consistent alignment for most content, but strategically break it for elements you want to emphasize, like pull quotes or featured content.

This is where WordPress.com themes can do most of the heavy lifting for you. All of our themes follow a clear visual hierarchy to maintain readability and consistency across all screen sizes. 

The Memphoria theme, for example, clearly designates a typographic scale for different types of text. It also follows consistent padding between paragraphs and images, while the margins differ for the text and images to focus on the latter.

Start by exploring our collection of themes and pick a design system that resonates with your brand. Once you understand your chosen theme’s existing hierarchy, you can customize it to match your vision. 

5. Focus on mobile-first design and layout

Mobile-first design is more than just “nice-to-have” for your blog because most of your readers will consume your content on mobile devices. 

One approach is to design your blog for the smallest screen first, then work backward to expand your layout for larger displays. This way, you can prioritize what really matters and remove what doesn’t. 

Here are a few things to consider when creating an intuitive mobile design:

• Touch targets: Look at the mobile reading experience and find all possible touch targets, like menu items, links, and buttons. These should have an adequate size and spacing. Make them at least 44 x 44 pixels with sufficient spacing to prevent accidental taps.
• Content width: When lines are spaced too far apart and text is broken up, it disrupts the reading flow. If lines are too cramped, they can seem too cluttered. Aim for 30-40 characters per line to hit the sweet spot without constant scrolling.
• Typography: Resize your fonts for small screens and increase the line height by a few points to improve readability. As a best practice, avoid picking fonts with thin strokes that might not be easily visible on mobile displays.
• Visuals: You’ll also need to resize images for smaller screens, from hero images to inline graphics. Check how images load in spotty connections or when you switch between different apps—this is a good way to discover usability problems on your site.

Besides creating a delightful reading experience, a responsive blog design can also improve your performance in search engines. 

Since the majority of website traffic comes from mobile devices, search engines like Google use mobile-first indexing, meaning they crawl your site’s mobile version before the desktop version to determine its rankings.

Further reading: Need help designing the perfect layout for your blog website? Check out these 11 layout examples to make your pick.

Breaking down four great blog design examples

Ready to design (or redesign) your blog? Find some inspiration from these real-world examples to fuel your creativity. 

1. Tonal

Tonal, a home gym equipment brand, features its products and customer stories on its blog. 

The design features a detailed yet neat hero section. It includes the cover image, title, blog category, summary, author, publish date, and social sharing buttons.

The single-column layout with plenty of white space makes the content easy to consume. The font is also easy on the eyes, and each paragraph has enough breathing room to prevent visual clutter. Well-placed headings, visuals, and section breaks make the blog scannable. 

Consistency is another win. The fonts, image framing, and color palette are uniform throughout the page, creating a polished look.

Key highlights:

• Inline visual breaks (like images and videos) and CTAs
• Accessible colors and headings with alt text for images 
• No sticky menus to keep the focus entirely on the content
• Well-spaced layout without any clutter, which is great for mobile users

2. Walnut

Walnut is an interactive demo creation platform. Its blog creatively uses many design elements to create a structured reading experience.

For starters, its single-column layout keeps the reader focused. And a sticky table of contents sidebar makes it easy to jump to any section. 

Walnut’s blog design checks several boxes in terms of accessibility. The color contrast between the text and the background is strong. The visuals use a simple, on-brand style, and readers can listen to each blog post, which is a nice accessibility touch.

Key highlights:

• A sticky table of contents to navigate to any section
• Search bar and list of core topics prominently placed on top
• “Back to top” button to conveniently jump to the beginning of the article
• Colors, fonts, and design signatures consistent with brand identity 

3. Qualtrics 

Qualtrics is an experiment management SaaS platform. The brand has a massive content ecosystem with a special focus on design. 

The blog uses generous white space to improve readability, and its typographic scale for headings, captions, links, and pull quotes makes the content easily skimmable. The design also follows an accessible color palette with a white background, black text, and blue links. 

What makes this design unique is a built-in feedback tool where readers can rate the article with a thumbs up or down.

Key highlights:

• Core content categories highlighted at the top
• A sticky sidebar with CTAs and social sharing buttons
• Features eight resources in the “Related Articles” section
• Contributor profiles are linked at the top with photos for added credibility

4. Spotify 

Spotify’s blog has a clean, neatly spaced layout. The hero section opens with a big cover image, title, and publish date. 

The blog reinforces Spotify’s visual identity using the same font and color palette you see in its app. It also follows the brand’s modern and sleek aesthetic.

Scannability is built into the blog layout through visual cues. You’ll see a few breakpoints with images and embedded playlists. While a table of contents could improve navigation further, the current design scores high on accessibility and consistency.

Key highlights:

• Monochrome background with heavy image layering
• A big search bar in the top corner to support navigation 
• Bold, oversized headings contrasted with minimalist body text
• Seamless flow without sticky CTAs for more immersive scrolling

Over to you: you’re all set to design your blog 

Great design is a surefire way to build credibility for your blog. 

And WordPress makes it a breeze to design the blog of your dreams, ticking all the boxes we covered in this guide. With customizable themes, responsive layouts, and global styling options, you have the flexibility and convenience to bring your creative vision to life. 

WordPress.com combines everything you need—hosting, domains, performance, support, and more—into one platform designed to scale with you. Best of all? Maintenance is handled for you, so you can spend less time managing your blog and more time building it.

A slow website is no different. If your site is dragging its feet, not only does it dampen the user experience, but it can also hurt your search rankings. Google loves fast-loading websites, just like all of us.

There’s no denying it: A fast website speed isn’t just “nice to have;” it’s make-or-break. In this article, I’ll share how you can measure and improve the speed of your WordPress site.

How do you measure the speed of your WordPress website?

The good news is that a dedicated Core Performance team supports the WordPress software and improves your website performance with every update.

That said, there’s always room to make your website even faster. Just because your website loads quickly on your device doesn’t mean it’s optimized for blazing fast speed, especially as you add more content and plugins to your site.

This is why you should test your website’s speed using a free tool like WordPress Page Speed Test. Simply enter your page or post URL to check how fast that page loads on mobile and desktop.

You’ll get a detailed breakdown of your site’s speed with a rating out of 100. You’ll also see a breakdown of the Core Web Vitals that impact your score:

• First Contentful Paint (FCP): FCP measures how long it takes the first elements (text or images) to appear on screen. Aim for an FCP score below 1.8 seconds.
• Largest Contentful Paint (LCP): LCP is the time it takes for the largest piece of content (like images or a header) to appear on the screen. Aim for an LCP score below 2.5 seconds.
• Cumulative Layout Shift (CLS): CLS tracks how things (like buttons or text) move on the screen while the page loads. Aim for a CLS score below 0.1.
• Time to First Byte (TTFB): TTFB is how fast your website starts to load when someone clicks on it. Aim for a TTFB score of below 800 milliseconds.
• Total Blocking Time (TBT): TBT measures how long it takes for your website to become responsive when it starts to load. Aim for a TBT score below 200 milliseconds.

The WordPress Speed Test doesn’t just give you a performance score—it also suggests ways you can improve each score. You can see personalized recommendations for optimizing your website speed for mobile and desktop devices.

The best part? The tool highlights the recommendations that will impact your site’s speed the most. When you click on each recommendation, you’ll see specific information about:

• The reasons behind the recommendations
• Various options to implement the recommendations
• Potential speed savings you can expect if you implement the recommendations

The best way to optimize your WordPress website is to work on these recommendations. After all, they are specifically tailored to your website. That said, you can also execute various best practices to ensure your website doesn’t snooze on the job. 

Nine ways to improve the speed of your WordPress website

Because WordPress is open source, it gives you a flexible foundation upon which you can build a website. But like any website platform, performance depends on how your site is set up and managed. 

Here are nine best practices to help you fine-tune your site for optimal speed:

1. Choose a fast hosting service

Your web hosting sets the foundation for your website’s performance. You can have the fanciest theme, lightweight plugins, and all the proper optimizations, but your website will be slow if your hosting is slow.

A good hosting provider takes extra measures to ensure top-notch website performance and offers excellent support. If you are on a shared hosting plan, you share the server resources with various customers. If their website gets a lot of traffic or uses up too much bandwidth, it might slow down your website.

This is why it’s best to pick a WordPress hosting provider like WordPress.com. Sites hosted on WordPress.com are fast, and they come with these speed-boosting features:

• High-frequency CPUs: These processors handle tasks more quickly, which can reduce the time it takes for your site to process requests and deliver content. 
• High-burst capacity: WordPress.com can handle sudden or seasonal spikes in traffic with no sweat. You never have to worry about your website suddenly getting too many visitors and being unable to capitalize on the opportunity. Plus, we don’t charge extra for bandwidth or traffic.
• Global edge caching and a CDN with 28+ locations: WordPress.com’s global edge cache and CDN ensure visitors get fast loading times, regardless of location. Edge caching stores static versions of your site at data centers close to your users (instead of sending every visitor’s request to the origin server).
• WP Cloud architecture (which powers our Business and Commerce plans): WP Cloud is a purpose-built infrastructure for WordPress, designed to deliver top-tier speed, uptime, and performance, without requiring any manual setup.

When you combine the above capabilities with Jetpack, which is included with all WordPress.com sites, your site is automatically optimized for speed and performance, no extra work required.

2. Use a high-quality, lightweight theme

While themes customize the appearance and functionality of your website, they also impact your website’s performance. A bloated theme with large graphics and excessive animations will slow down your website.

View the theme of your choice on desktop and mobile (or use our Speed Test) to check how fast the page elements load. If there’s a lot of lag, consider switching to another theme.

If you use themes in the WordPress.com repository, you don’t need to worry about choosing a speedy theme. All of the themes in the repository are optimized for speed (and there are tens of thousands to choose from!).

If you’re using a theme from a third-party provider, read reviews to ensure you choose one optimized for site speed and one with excellent support.

3. Compress your images

Large image files can negatively impact the speed of your website because they take longer to load. Compressing your pictures reduces their size without hurting the quality of the visual elements.

You can compress images before uploading them to your site using online compression tools like TinyPNG, and you can install plugins like Smush to optimize your already-uploaded images directly from your WordPress dashboard.

You can also install the Jetpack Boost plugin and enable the Site Accelerator to optimize your images automatically.

1. Click on Jetpack in the left-hand menu.
2. Go to the Performance tab.
3. Enable the Site Accelerator under “Performance & speed.”

If you have a WordPress.com site on a Business or Commerce plan, the Site Accelerator is automatically enabled.

4. Choose your plugins wisely

Each plugin adds a bit of weight to your site’s load time. Use only what you need and deactivate the rest.

It’s worthwhile to periodically review the plugins activated on your site and deactivate and delete the ones you no longer use. It’s also a best practice to ensure the plugins you choose are actively maintained and have excellent support.

This is also where using a good hosting provider can come in handy. On WordPress.com, for instance, you don’t have to install separate plugins for security, spam protection, caching, and backups because these functionalities are already taken care of for all sites without needing external plugins

5. Clean your database and media library regularly

If you’ve been running your WordPress site for a while, chances are you’ve accumulated content and files you no longer need, like old drafts, trashed posts, or spam comments.

Reducing this clutter from your database can improve your website speed. Plugins such as WP Sweep and WP-Optimize can quicken this process. They will comb through your database to find files and content you can delete.

You may also have unused images in your media library, and deleting them can help reduce clutter and improve performance. In that case, something like the Media Cleaner plugin can come in handy.

6. Use a content delivery network (CDN) for faster global loading

A content delivery network (CDN) helps your website load faster by distributing copies of your site’s static content (like images, scripts, and stylesheets) to servers worldwide. When someone visits your site, that content is served from the location closest to them, which significantly reduces load times.

If you’re hosting with WordPress.com, good news: a global CDN with 28+ edge locations is already built in. That means faster performance for your visitors, no matter where they are in the world—no extra setup or plugins required.

If you’re not on WordPress.com, you can use a third-party CDN provider like Cloudflare to get similar benefits.

7. Add caching

When a new visitor enters your site, each image, element, and piece of text needs to load. Caching saves a version of your site, which reduces load times and speeds up repeat visits. The next time the same visitor views your site, the load time will be much faster because your website pages aren’t rebuilding from scratch.

WordPress.com’s global edge cache makes your site load faster for visitors worldwide by taking advantage of our global network of data centers. Our caching system stores and delivers content from servers closer to your visitors, improving page load speed.

Many hosts charge extra for this kind of edge caching or require integration with a third-party provider. On WordPress.com, global edge caching is included on every plan without any bandwidth restrictions.

W3 Total Cache is a popular caching plugin for WordPress sites if you’re hosted on a non-WordPress.com plan.

8. Limit third-party scripts

External scripts include everything that loads on your website from third-party sites or services, like Google Analytics, YouTube videos, ads, and social media feeds.

If you’re using too many of these scripts, it’ll compromise your site’s performance. Whenever your site needs to load an external script, it must reach out to a third-party server, wait for it to respond, download the file, and then render your page.

A plugin like Autoptimize can help you identify and limit these external scripts wherever possible.

9. Use lazy loading for faster performance on long pages

Lazy loading helps your site load faster by only loading images, videos, and other elements when a user scrolls down to see them, rather than all at once when the page first loads. This reduces initial load time and improves performance, especially on pages with lots of media.

Lazy loading is already built into WordPress and supported by most modern browsers. In many cases, it’s enabled by default—no plugin required. WordPress.com goes even further by lazy loading images with Jetpack, helping ensure smooth, fast performance for your visitors. 

If you’re managing your own WordPress site and want more control or advanced options (like lazy loading background images or iframes), you can use a plugin like Lazy Load to fine-tune how it works on your site.

Each second counts

Depending on hosting and site setup, WordPress sites are reliable, fast, and secure, but executing the best practices above will ensure you improve your site’s user experience.

Optimizing your WordPress site for better performance is a constant maintenance task, but as your website grows, you want to spend less time doing (and worrying about) the admin work and more time creating.

WordPress.com combines what you need—hosting, domains, ecommerce, performance, and support—into one seamless platform that grows with you.

In this post, we’ll show you how to connect Google Analytics to your WordPress site so that you can start uncovering actionable insights about your content and users.

What is Google Analytics?

Google Analytics is a free website analytics tool that helps you understand how visitors navigate and interact with your site. It’s easy to connect (more on that below) by adding a tracking code to your WordPress site. Once installed, it helps you better understand:

• Your website visitor demographics (like location, device type, and browser)
• How people find your site (like Google search, social media, and direct visits)
• Individual page interactions (like which pages are viewed most and how long your readers stay on your site)
• Conversions (like purchases, signups, and downloads)

Installing Google Analytics on your site enables you to make data-driven decisions, like tailoring your website experience and marketing campaigns according to visitor preferences and behavior.

Install Google Analytics on your WordPress site

Ready to add Google Analytics to your site? Follow these steps to start collecting data:

Step 1: Sign up for Google Analytics

You’ll need to create a Google Analytics account if you don’t already have one.

1. Go to the Google Analytics website and click “Get started today.”

2. Give your account a name by entering an “Account name” and customize your data sharing settings. These settings will allow you to control how much of your site data you share with Google.

3. The next step is to “Create a property,” which is the website Google will track. Enter the name of your business or website here. You will also choose your reporting time zone and local currency.

4. The final steps are about your business or website. Choose an industry that best matches your niche and your business size.

5. Choose the business objectives that fit your purpose of using Google Analytics. For example, if you want to increase blog traffic, select “Understand web and/or app traffic.” You can choose multiple categories if you have more than one goal.

6. Click Create and accept Google’s Terms of Service Agreement.
7. Finally, choose your data streams. These sources will help Google collect information about your content’s performance to provide accurate analytics. Choose Web and type your URL. Enter your site name in “Stream Name.” Google Analytics turns on “Enhanced Measurements” by default, allowing it to measure interactions on your website. You can toggle this off if you just want to measure page views.

8. Click “Create and continue” to finish setting up your Google Analytics account.

Step 2: Copy your Measurement ID

Once you finish setting up your account, Google Analytics will provide you with your web stream details: your Stream Name, Stream URL, Stream ID, and Measurement ID.

Click the copy icon next to your Measurement ID. This is the number you’ll need to connect to your WordPress site.

Step 3: Add the Measurement ID to your WordPress website

There are three ways to add your Measurement ID to your WordPress site:

• Use a plugin like Site Kit by Google or MonsterInsights
• Add a code to your WordPress theme
• Use Jetpack, which comes pre-installed on WordPress.com sites

You only need to add your Google Analytics information to your website once using one of the methods above; adding your analytics measurement to your site more than once may result in inaccurate reporting.

If you want to use a plugin, simply activate it and follow the step-by-step instructions. Each plugin has a slightly different process, but they should guide you through the connection process.

If you want to add code to your theme manually, follow these steps:

1. Go to your Google Analytics dashboard.
2. Click Admin in the bottom-left corner.
3. Under the Property column, click “Data Streams.”
4. Scroll down and click “View tag instructions.”
5. Copy the full tracking script under “Install manually.”

6. Log in to your WordPress dashboard.
7. Paste the code in your theme’s header.php file.

We recommend only using the code method if you’re comfortable editing theme files. The plugin method works just fine if you aren’t confident in editing your website theme’s code. Moreover, when your theme updates or changes, this code may be overwritten.

If you have a website on WordPress.com, you don’t need to use a plugin or code to integrate Google Analytics. Sites on our Premium, Business, Commerce, or legacy Pro plans can use the pre-installed Jetpack plugin to easily connect your site to your Google Analytics account:

1. Go to your WordPress.com dashboard.
2. Navigate to Tools → Marketing (or Jetpack → Settings if using WP Admin).
3. Select the Traffic tab.
4. Find the Google section and enter your Measurement ID in the “Google Analytics Measurement ID” box.
5. Click “Save settings.”

After following one of the three methods outlined above, Google Analytics will start capturing your website data in 48–72 hours.

How to use Google Analytics to improve your site performance

While Google Analytics has plenty of information and data for site owners, it’s only valuable if you know how to use it. Here are three use cases to make sense of the data you see in Google Analytics now that it’s connected to your WordPress site:

1. Analyze the behavior of your website visitors

Google Analytics tracks how your website visitors interact with your content. You can see:

• Clicks
• Page views
• Bounce rate
• Average engagement time

You’ll find this data under the Reports section in Google Analytics. If you open the “Life cycle” collection, you can dig into the Engagement reports, including the Pages and screens report, which summarizes content views and how long users stay:

These metrics can help you understand how your website content is performing. For example, they can highlight pages with low views, minimal clicks, or high bounce rates and help you investigate why visitors aren’t engaging. Is the content missing the mark? Is the load time too slow? Is it just a seasonal dip?

You can use the insights here to improve the user experience on your website.

2. Gain a deeper understanding of who your ideal visitors are

How well do you think you know your website visitors? You likely had a certain target audience in mind while creating your website; Google Analytics can help you verify whether or not you’re reaching them.

In Google Analytics’s “User attributes” section, you can monitor the demographic details of your website visitors: location, gender, interests, and age.

If you want to dive deeper, go to the Audiences section. It will show you the nitty-gritty details, such as the demographic information about your customers with high purchase activity, people with abandoned carts, and engaged visitors.

These insights are especially valuable if you run a business using your website. For example, if you notice that most of the audience in your abandoned cart is on a mobile device, it might be a signal to make your design more mobile-friendly.

3. Inform your SEO strategy

If you’re working to improve your site’s search result rankings, Google Analytics (especially the Search Console report) can provide valuable data to inform your strategy.

You can monitor which keywords you rank for, click-through rates from Google search results, and how your ranking changes over time.

These insights can fuel your search engine optimization strategy to include more of the right keywords in the right places. Combining these SEO insights with the engagement metrics (also present in GA4) allows you to strategically make changes to ensure people stay on your site longer.

On websites powered by WordPress.com, you also get a host of additional SEO features to boost your efforts, such as adding meta descriptions and customizing your titles for search results.

Turn data into direction

Once you have Google Analytics set up on your WordPress site, you’ll want to ensure you’re regularly checking in on its performance. Don’t let those numbers just collect dust; use them as your guideposts to understand what’s working on your site and what needs improvement.

And as your website grows, you’ll need reliable hosting and built-in tools to help you work more efficiently. WordPress.com brings everything together—hosting, domains, ecommerce tools, performance, and expert support—in one seamless platform that scales with you. Get started with WordPress.com or migrate your existing WordPress site today.

Both solutions offer powerful features but take very different approaches to website building and design. We’ll examine key areas like setup, user experience, design flexibility, performance, security, SEO, and pricing. The goal is to help you understand which platform better fits your and your clients’ needs.

What is Webflow?

Webflow is a SaaS platform that combines visual design tools, content management, and hosting into one streamlined website builder.

Among content management systems, Webflow has a market share of 1.2% and powers 0.8% of all websites.

What is WordPress?

WordPress is the most popular software solution for website building. Free, open source, and initially built for blogging, WordPress has evolved into a flexible CMS capable of powering everything from portfolios and business sites to ecommerce stores and enterprise applications.

WordPress delivers a lean core product that you can extend and customize on demand thanks to themes and plugins created by its massive community. WordPress’ market share is 43% of all websites globally and 61.3% among CMSs, with a significant lead over its next competitors.

WordPress vs Webflow: key differences

This section breaks down important differences between the two platforms. Strapped for time? Here’s everything you need to know in one handy table:

1. Setup

Because Webflow is a SaaS platform, it doesn’t need any installation. You just sign up and can start building websites right away, including the option to buy a domain and automatically connect it to your website.

If you use self-hosted WordPress, you must purchase hosting and a domain, connect the two, download WordPress, and set it up in the web space with the famous five-minute install.

In reality, most providers now offer one-click automatic installs for WordPress, so you can forgo the manual setup process.

For example, if you get hosting through WordPress.com, you automatically land in the back end of your readymade website.

In addition, you can purchase a domain through WordPress.com, and we’ll automatically connect it to your website and account. Annual plans even include a free domain for the first year.

2. User friendliness and client onboarding

If you’re a designer or developer who is used to working with layout tools, you will feel right at home in Webflow’s visual editor. It allows you to create layout elements, assign classes to them, and style them using familiar CSS properties.

While this is great for people with CSS and web design experience, it may be a learning curve for clients or content editors without such knowledge. While Webflow has an automated tutorial and AI-powered learning assistant, less technically inclined clients may struggle.

If you compare Webflow to WordPress, the latter is known for being user-friendly for beginners and experienced users alike. Its dashboard provides easy access to the menus for creating posts and pages, making design changes, or modifying settings.

At the same time, the WordPress Block Editor provides powerful tools to modify your site design and create multimedia content.

As a developer, you can use it to make entire websites without a single line of code, from navigation menus to headers, footers, and media management. 

That said, the flexibility of using code to create sites, themes, or plugins is at your disposal as well.

3. Design options

To complement its visual editor, Webflow offers 6,000+ templates, about 50 of which are free.

You can use them as starting points for your website and modify them to fit your needs. However, you can’t apply a new template to existing content; you would have to start a new project instead.

For building out your pages, Webflow offers 20+ customizable elements and layouts from containers and sections to headings, text, buttons, images, animations, headers, footers, and galleries.

You can define properties like height, orientation, padding, margins, backgrounds, and borders, as well as implement styling changes in mobile design.

You also have the ability to create reusable components, called “collections,” for things like blog posts, and you can export Webflow markup to use elsewhere.

In WordPress, you most often start with one of the 13,000+ free responsive themes. They exist for many specific niches—like blogs, portfolios, and business sites—making it easy to begin with a tailored look.

You can change themes at any time on existing websites to alter their design while preserving content.

Themes are also fully customizable. You can change basic styling like fonts, font styles, background colors, and color palettes in the Site Editor with a few clicks. Many themes also come with variations built in.

Page templates allow you to define and customize layouts and designs for different types of content.

At the same time, block patterns allow you to drag and drop common design components with a few clicks.

In addition, you can add layout elements and customize them individually, both in the sitewide editor and for individual posts and pages. That includes the ability to edit HTML directly or use the custom HTML block.

Design capabilities can be extended with plugins, third-party themes, or custom code.

4. Flexibility and extensibility

To go beyond Webflow’s built-in features, you can embed custom code or integrate third-party tools like forms, social feeds, or chat widgets.

Again, these are great choices for developers; however, they might be beyond the technical capabilities of clients or end users. Webflow also has a marketplace for apps, integrations, and APIs for tools like Hubspot, Typeform, or Events Calendar. There are around 300 options, both paid and free.

In contrast, WordPress offers nearly 60,000 free plugins for pretty much any purpose, be it email marketing, form building, or social media sharing.

Its vast ecosystem gives WordPress the flexibility to build anything from personal websites, membership sites, online shops, and forums to one-page sites, food blogs, and many other types of websites. And both you and your clients can manage it all conveniently from the WordPress dashboard.

Additionally, headless WordPress allows you to build custom front ends with your favorite JavaScript framework and use the content management power of WordPress in the backend.

5. Content management

Webflow includes a CMS option, and like the main editor, it allows you to edit content in or outside the visual canvas.

This setup makes it easy to make basic updates and is great for design but can be cumbersome for pure content creation and less intuitive for large-scale publishing. To use it, you need at least the CMS plan, which is currently $29/month and has limits on how much content you can store on your site.

WordPress, on the other hand, was built for content-centered websites and remains unmatched in this area. 

Its content editor is a default feature and lets you insert text, images, media embeds, and anything else you or your clients need to write high-quality blog posts.

Use the revision history, schedule posts ahead of time, and organize content using categories, tags, and custom taxonomies to make them easy to find and rank for relevant keywords. There are also plugins for advanced editorial workflows.

In short, if content is a central part of your website project’s marketing strategy, WordPress has the tools you need. Plus, if you host with WordPress.com, we offer even more ways to help you grow your traffic.

6. Performance

Webflow offers out-of-the-box performance optimization. Their hosting is CDN-backed and offers image optimization, but it provides limited control beyond that.

With self-hosted WordPress, performance depends on your hosting provider, performance-enhancing plugins, and site architecture. Since WordPress is an open source software, you have access to all parts of the software, meaning you can tinker with every aspect of site performance.

Alternatively, you also have the option to relinquish speed optimization to a managed hosting provider. For example, with WordPress.com hosting, you benefit from optimized servers, caching, fast themes, and a CDN. Business and Commerce plans can also take advantage of the Site Accelerator.

7. Security

As a hosted solution, Webflow takes care of security. That includes SSL encryption, DDoS and bot protection, vulnerability scanning, backups, and software updates. That said, they give users little control over security settings.

With a self-hosted WordPress site, site security is part of your duties. In addition to using strong usernames and passwords, this includes installing software updates for WordPress itself, its themes and plugins, as well as doing backups. Dedicated security plugins are also available.

With a managed hosting plan from WordPress.com, software updates, SSL, automatic backups, firewalls, DDoS protection, and daily malware scans are all included. On higher plans, you also get access to one-click restores.

8. Collaboration

Webflow has a number of features to improve collaboration. Its design, build, edit, comment, and view modes allow users to access different parts of a website and work on them separately. You can also branch pages into separate versions and merge them later.

You have to be aware, however, that the number of users who can work on your site is limited, and adding certain user types may cost extra.

In contrast, on WordPress, you can create unlimited site users for free and assign them user roles with clearly defined permissions.

WordPress user roles enable teams to collaborate on site design, functionality, and content without interfering with one another while giving clients as much or as little access as they need. In addition, there are plugins available for additional collaboration features.

9. SEO

Webflow’s built-in SEO tools include automatic sitemaps, redirects, and the ability to set image alt text, page titles, and meta descriptions.

Code solutions, like manually adding schema markup to the header, are also possible. While these workflows are fine for developers, they can leave marketers and content creators wanting. Webflow also offers SEO add-ons to see insights into your site performance.

WordPress is extremely SEO-friendly and customizable. It gives you full control over permalink structure, the ability to set image alt text in the editor by default, and, for sites hosted on WordPress.com, you can customize title tags and meta descriptions for all content out of the box.

There are also many free SEO plugins that make things like schema markup implementation, on-page SEO analysis, and metadata customization available in the backend. More information can be found in our essential guide to WordPress SEO.

10. Developer features

Webflow is great for frontend designers but limited in terms of backend and database control.

In contrast, WordPress offers full access to the codebase, database, and server environment. It supports customizations via PHP, WP-CLI, and headless setups, making it highly flexible for development workflows.

Developer features like GitHub deployments, custom code, SFTP, and database access are available on WordPress.com’s Business and Commerce plans. There’s also Studio, our local, free, and open source development tool.

11. Scalability

You can scale Webflow websites, but the platform’s plans all come with content and bandwidth limits. That means hosting will get more expensive the more your site grows and the more traffic it attracts. Though great for static websites, it’s harder to scale content-heavy sites on Webflow.

As an open source platform, WordPress doesn’t have these limitations. With the right hosting environment, it scales into anything from personal blogs to enterprise-level platforms. That said, many hosts enact traffic and bandwidth limits across their plans.

If you want to start off on the right foot, WordPress.com hosting offers unmetered traffic, unlimited bandwidth, automated burst scaling, automated data center failover, and high uptime across all plans.

12. Maintenance

As a SaaS offering, Webflow handles all software updates, hosting, and backups.

Self-hosted WordPress requires users to manage those manually, including core, plugin, and theme updates. Alternatively, you can also outsource website maintenance to a managed hosting provider. 

WordPress.com websites are kept up to date automatically unless you manually disable this feature. As mentioned, automatic backups are also part of every plan.

13. Support and community

Besides its AI learning assistant, Webflow offers email-based support along with documentation and video tutorials. There is also a community forum you can turn to.

WordPress has a massive global community. Besides the official support forums, you can find tutorials, blog articles, and videos on almost any topic or issue. Regular events, like WordCamps, meetups, and online meetings, allow you to meet and interact with thousands of other WordPress users. 

Finally, you can turn to your hosting’s support. At WordPress.com, that includes live chat and email, online forums, video courses, and a comprehensive knowledge base.

14. Ecommerce

Webflow has built-in ecommerce features to sell physical goods, services, and digital downloads. In order to use them, you need to be on Webflow hosting and at least the standard plan (currently $29/month), which includes a 2% transaction fee and only a handful of payment processors.

WordPress offers full ecommerce functionality through WooCommerce and other ecommerce plugins. These support digital and physical products, subscriptions, membership sites, tax rules, shipping, and global payment options.

15. Pricing

Pricing can be a bit tricky to figure out in Webflow. It offers two different types of plans:

• Site Plans: You need this to create websites and publish them.
• Workspace Plans: Required to manage your website and unlock additional features.

For example, a Workspace supports unlimited sites but limits you to a certain number of pages, CMS items, and users per site. The number of Site Plans determines how many websites you can publish and, among other things, your bandwidth allotment. Prices also differ based on your need for ecommerce functionality or team usage.

Here’s a quick overview of current prices for Webflow’s annual plans:

• General site plans ($14-$39/month)
• eCommerce site plans ($29-$212/month)
• Team workspace plans ($19-$49/month)
• Freelancer and agency workspace plans ($16-$35/month)
• Enterprise plan prices (available on request)

There are also extra costs if you want additional users/seats for your workspaces:

• Review/comment seats (free)
• Limited seat for CMS access ($15/month)
• Full seat for design/development ($39/month)

You may also encounter added costs for things like paid Webflow templates ($49-$79) or extensions. In short, you have to be really clear about what exactly you need for your website project; otherwise, costs can add up quickly if you’re not careful.

WordPress itself is open source and thus free to use. Typical costs you have to calculate with beyond that are:

• Domain (~$10-$20/year)
• Hosting (~$5-$15/month)
• Theme (~$30-$70+ for premium)
• Plugins (~$10-$100+/month for premium)

Keep in mind that there are thousands of free WordPress themes and plugins, so you may not need to go with a paid solution at all.

You can also reduce your needs for third-party components by choosing a hosting provider that comes with essential functionality built in. WordPress.com takes care of speed optimization, security, and many other features.

WordPress vs Webflow: which is better?

Both Webflow and WordPress offer powerful tools for building modern websites, but they cater to different needs and skill levels.

Webflow is a great tool for designers, teams with a budget, and building more static websites. But if you want control, flexibility, and unparalleled features for content creation and management, WordPress is your tool of choice. It’s scalable, usable for almost any website project, client-friendly, and infinitely extendable.

WordPress.com provides a streamlined, all-in-one website solution with the power of WordPress minus the maintenance.

In short: 

• A domain enables people to reach your site files.
• Web hosting stores the files that make up your website.

Since this topic is such a fundamental one to understand when starting a website, it’s a good idea to make sure you grasp it fully. So to help you do so, we’ll discuss exactly what web hosting and domains are, how they differ, where to acquire each, and how they work together to make your website available online.

What is a domain name?

Your domain name is the unique address people type into their browser to visit your site. It’s your site’s name and location on the internet. For example, wordpress.com is the domain of this website.

Every website lives on a physical server, or a computer connected to the internet. That server has a unique address, called an IP address, which looks something like this: 192.0.2.1. You can think of it like the street address for a website; just like you need an address to send someone a letter, your browser needs an IP address to find and load a website.

But since strings of numbers aren’t easy to remember, we use domain names instead—a simple, human-friendly shortcut that points to the website’s IP address behind the scenes. So when you type in a name like wordpress.com, your browser uses that to look up the correct IP address and bring you to the right website.

Besides making websites easier to reach, having a custom domain name also:

• Signals ownership over your domain.
• Strengthens your website’s or company’s branding.
• Describes what your business or website does.
• Establishes trust with your customers.

Because domains express so much about your website, it’s important to know how to choose a domain name that’s memorable and clearly reflects what your site is about.

It’s also important to note that owning a domain name doesn’t automatically publish a website or display content; it’s just the address that points visitors to your content, wherever it’s hosted.

For more details, we have an entire article on domain names and how they work.

How to get a domain name

If you want your own domain name, you need to purchase it through a domain registrar, or a company that manages the reservation of domains.

You’re in luck because WordPress.com is a domain registrar for over 350 domain extensions (like .com, .shop, and .blog). Simply type in your desired domain name into our domain finder tool to check for availability and price.

If it’s already taken, the tool will propose alternatives.

When you find a domain you like, simply add it to your shopping cart and go through the purchasing process.

When you register a domain, you’re not actually buying it forever; you’re essentially renting the right to use the name. To keep it, you’ll need to renew it annually or set it to auto-renew.

While it’s possible to use a registrar just for your domain and connect it to a site hosted elsewhere, you can purchase a domain as part of a website-building plan that includes hosting.

Case in point, if you get an annual hosting plan on WordPress.com, you can get most domains for free for the first year (with free privacy protection for as long as you keep your domain registered with us). After checkout, your domain will be connected automatically to your site—no extra setup required.

What is web hosting?

Web hosting is the service that stores your website files on an internet-connected computer (i.e., a server) to make them accessible to visitors. A hosting provider gives your website space on a server and handles the technical setup that connects your domain to your website.

Without hosting, your domain doesn’t display any content. But hosting isn’t just what makes your website available online; it also affects speed, uptime, security, and overall reliability.

What’s more, hosting plans vary in features like storage space, bandwidth, support, scalability, and price depending on the type of hosting you choose.

Types of web hosting

There are several kinds of web hosting, each suitable for different needs and budgets:

• Shared hosting: Shared hosting is often the most affordable hosting option because multiple websites share the resources on one server. Shared hosting is sufficient for smaller websites and hobby blogs but can quickly become a handicap if your site starts getting more traffic.
• VPS (Virtual Private Server) hosting: With VPS hosting, your website still shares a server with others, but everyone only uses their own assigned resources. This makes it a good middle ground for growing sites.
• Dedicated hosting: With dedicated hosting, your website has an entire server just for itself. Dedicated hosting is powerful but can be costly and requires you to manage the server yourself.
• Cloud hosting: Cloud hosting is a type of hosting in which multiple servers work together to provide processing power on demand. You can easily scale your site as needed.
• Managed hosting: In managed hosting, your provider takes care of technical tasks like updates, security, and backups for you. This is the kind of hosting we offer at WordPress.com.

Choosing the right hosting type depends on your website goals, traffic expectations, and how hands-on you want to be.

Managed hosting vs unmanaged hosting

Let’s take a closer look at the differences between managed and unmanaged hosting.

With unmanaged hosting plans, you primarily just rent web space. Everything else that has to do with running a website and keeping it safe and functional is on you, especially software updates, performance, and security.

With managed hosting, your provider actively manages tasks like updates and security and has an active role in making your website run well. 

For example, when you host your website on WordPress.com, your plan includes:

• Automatic software updates to the latest WordPress version so you benefit from security and performance improvements as well as new features.
• Built-in security features like malware scans, a firewall, and DDoS protection to keep your site safe from threats and unauthorized access.
• HTTPS/SSL certificates that encrypt traffic between your site and visitors’ browsers and protect sensitive information.
• Speed optimization out of the box through optimized servers, caching, a content delivery network, and image acceleration. On our Business plan and above, you can also take advantage of additional features like the CDN that speeds up file and image loading.
• Your plan handles plugin and theme updates for you (unless you manually switch them off), so you’re not left with outdated or vulnerable software.
• On our Business plan and above, your website is automatically backed up, and you can restore it to an earlier version with just a few clicks if something goes wrong.
• Friendly support is included with every plan, so you’re never on your own if you get stuck.

Because of the extra help, managed hosting is often most suitable for anyone who doesn’t want to handle the more technical aspects of running a website, especially beginners. Instead of worrying about admin tasks, you can focus on creating content, connecting with your audience, building your business, and growing your website.

Domain vs hosting: Why you need both

As you’ve probably figured out by now, domains and web hosting are separate services but work hand in hand to bring your website to life.

A domain name helps people find your site, but it doesn’t hold any of your content. On the other hand, web hosting stores everything that makes up your website—text, images, layout, and everything else—but it’s useless if nobody can reach it without a domain.

Because domains and hosting are so closely intertwined, it can seem like they are the same thing or that they overlap significantly. And while that technically isn’t the case, both are required to make your website accessible, memorable, and functional.

Should you get a domain and web hosting together?

As we have established, you can often get your domain and hosting at the same place, eliminating your need to connect the two. 

In fact, WordPress.com allows you to get hosting and domains separately or together. Both approaches offer different benefits and downsides.

When you get your domain and hosting from the same provider, it’s often more convenient. You don’t have to manually connect the two through changing nameservers and other technical steps—the provider sets everything up for you.

Renewals, billing, and support will also happen in the same place, and in the case of WordPress.com, you can even save money by getting a free domain for the first year of your hosting plan.

Keeping your domain and hosting separate can make it easier to manage each one individually, but you don’t need to transfer your domain to switch hosting providers. You can simply update your domain’s DNS settings to point to your new host.

If you don’t want to deal with that and prefer to streamline the process, bundling domain and hosting is often the easier path.

Final thoughts: domain vs hosting

Understanding the difference between web hosting and domain hosting is a key first step in building a website. In the end, you are going to need both—one without the other won’t get your site online.

Whether you keep your hosting and domain together or separate depends on how hands-on you want to be and how confident you are in your technical abilities. For most beginners, having them in one place makes the process faster, easier, and less error-prone.

Get your WordPress.com hosting plan and benefit from first-class managed hosting and a free domain for the first year.

These care plans give website owners peace of mind, knowing someone is actively looking after their online presence. And for WordPress agencies, they’re a way to create valuable long-term client relationships through ongoing support. 

So let’s explore what’s included in a good WordPress maintenance plan and how to select one that truly fits your business needs—and why your hosting plan might already cover the essentials.

1. What are WordPress maintenance plans?
   1. Key inclusions in a WordPress care plan
2. How to choose an ideal WordPress care plan for your site
   1. Budget 
   2. Business size
   3. Website complexity
   4. Range of services offered
   5. Experience and reputation
3. How can WordPress maintenance plans benefit you?
   1. Benefits for individual site owners
      1. Achieve peace of mind
      2. Maintain consistent uptime
      3. Optimize website performance
      4. Gain protection against threats
   2. Benefits for agencies
      1. Build stronger client relationships
      2. Create a recurring revenue stream
      3. Maximize customer lifetime value
4. WordPress.com advantage: premium features at your fingertips
5. Care plan features without the care plan

What are WordPress maintenance plans?

A WordPress maintenance plan keeps your website secure, up-to-date, and functioning optimally. A care plan takes a 360-degree approach to things like optimizing site performance, installing and testing updates, and performing security checks. 

Key inclusions in a WordPress care plan

Most WordPress maintenance plans include services like:

• Backups: Most care plans include automated backups of your entire website. These regular backups are stored off-site, so you can easily restore any version if something goes wrong.  
• Core updates: Your service provider should implement core WordPress updates (both minor and major version upgrades) promptly. This maintains site stability and security while giving you access to new features.
• Plugin updates: These plans may include regular updates for all plugins used on your site and testing updates in a staging environment to fix bugs and patch security issues before publishing changes to your production site.
• Uptime monitoring: Service providers should continuously monitor your website’s availability and get immediately alerted if your site goes down. Advanced monitoring also includes performance tracking to analyze load times and identify slowdowns.
• Security insights: Providers proactively monitor suspicious activity and vulnerabilities on your website. They also configure a firewall, perform security scans, and offer recommendations to mitigate risks.
• Technical support: A care plan should give you quick troubleshooting support. You get access to WordPress experts for strategic guidance and problem resolution. 
• Database optimization: This service includes regularly cleaning and optimizing your WordPress database to improve performance. It removes unnecessary data that accumulates over time, like spam comments.
• Analytics and reporting: You’ll get monthly or quarterly reports about your WordPress site’s health. These reports indicate tasks completed and their impact on your traffic and security.

This is what a maintenance timeline could look like for each of these services:

How to choose an ideal WordPress care plan for your site

Don’t treat your WordPress site like a one-time project. You need a care plan to continuously update, protect, and optimize your site.

Here are some crucial factors to weigh your options and choose the right plan.

Budget 

Your website’s growth can stall without proper maintenance. So your budget for a care plan can’t just be what you can afford. You have to estimate the right value-to-cost ratio.

Before setting a budget, ask yourself two questions:

1. What is my site’s function—a small blog or a full-fledged business?
2. How much does downtime, bugs, or security issues actually cost me?

The first question allows you to assess your website’s risk tolerance. 

If your site generates direct revenue (like an ecommerce storefront), you want to invest in a comprehensive plan. Let professionals take care of your site and save yourself the trouble of breaking and fixing things. 

However, if you have a purely informational site, it may be sufficient to choose a more basic care plan. You can start there and look for upgrade options as your site structure changes. 

The second question gives you a clear picture of what’s at stake.

For a software website driving sign-ups worth $1,000 daily, even a few hours of downtime is a huge loss compared to paying an extra $100 monthly for premium support.

Estimate the cost of poor maintenance and factor in your risk tolerance to arrive at a realistic budget.

Tip: If you want to go for a cost-effective plan, remember to read the fine print and question the service provider to check whether it meets all your requirements.

Business size

A freelancer running a personal website probably doesn’t need the same support as a brand offering a subscription membership with regular payment processing.

The size of your business (and website) can impact your maintenance needs. Here’s how:

• Solo creators: Your blog or portfolio needs the essentials without the overhead. You may want to look for a plan with basic support like core, plugin, and theme updates, backups, and security monitoring.
• Small businesses: Limited in-house tech resources mean you can benefit from a more extensive care plan. Choose a reliable service provider to act as your outsourced IT support.
• Medium-sized businesses: These sites may benefit from highly customizable plans that complement your in-house resources. For example, you might have staff for backups but need external support for performance optimization. Find plans with space for such flexibility. 
• Enterprise businesses: Downtime or security lapses translate to lost revenue and damaged reputation. You need a plan with dedicated support, fast response time, security layers, and higher levels of technical expertise. 

It’s equally important to consider what role your website plays in your business. 

Think about it: A growing ecommerce store losing $1,000 every hour due to downtime needs enterprise-level care, even if they’re small. Meanwhile, a large company with a one-page site might need less intensive support.

Evaluate your website’s actual role, in addition to your business size, to find the right maintenance plan.

Website complexity

Some WordPress sites are sleek and simple. Some others are more complicated with multiple plugins, custom code, and other elements.

The way your site is built determines the kind of maintenance it requires. 

For example, a photography portfolio with lots of media assets needs a care plan focused on performance checks and speed optimization.

On the other hand, a site using WooCommerce, membership plugins, and custom payment integrations might need a more specialized plan for uptime monitoring, payment gateway testing, and security scans.

To assess your site’s complexity, you have to inventory its components:

• How many plugins are you running? 
• Do you use custom code or themes?
• Do you handle sensitive customer data?
• How frequently does your content change?
• What integrations connect to external services?

Here’s a framework to choose a care plan based on website complexity:

Range of services offered

At first glance, most maintenance plans might look the same, including updates, backups, security, and so on.

However, these services can look different on paper and in practice. Before you sign up for a plan, you should understand exactly what’s included in every service. 

Here are a few questions to evaluate the finer details of a care plan:

• Are backups daily or real-time? Where are they stored?
• Is support unlimited or capped? Can you email, call, or chat?
• Does the plan include malware removal or just security scanning?
• What performance optimization tactics are offered, and how often? 
• Are updates tested on a staging site first or directly implemented live? 

This exercise will also help you shortlist plans that closely align with your pain points.

If you’re constantly struggling with slow load times, prioritize performance optimization. If you’ve lost revenue to security breaches, find providers specializing in security monitoring and risk mitigation.

Remember that the ideal care plan offers both preventative maintenance and responsive support, so be sure to look for services in both brackets when finalizing your plan.

Experience and reputation

Lastly, you want to work with a credible service provider who helps you understand what’s happening on your website behind the scenes. 

Do your due diligence to evaluate each provider’s background. It’s best to start with general verification and collect details like years of experience maintaining WordPress sites. 

You also want to see client testimonials to assess their reliability and actual results beyond the sales pitch.

Go a step further and review case studies from your industry if you can, as this will highlight their backend process and knowledge of your vertical.

You can also ask about their team structure. It’s important to know how many clients a member typically handles. Check if you’ll get a dedicated account manager, or someone who will be your single point of contact.

Finally, trust your communication experience during the buying process.

If a provider is responsive, thorough, and transparent while trying to win your business, they’re likely to maintain those standards afterward.

How can WordPress maintenance plans benefit you?

Both care plan providers and site owners have skin in this game. The right maintenance partnership delivers value on both sides of the table. Let’s see how.

Benefits for individual site owners

Individual site owners will experience plenty of benefits from WordPress maintenance plans, provided they choose a provider who’s proactive, reliable, and transparent about what’s included.

Achieve peace of mind

If you’ve ever found yourself in a state of panic about the upkeep of your website, a care plan can take away this tension. 

You don’t have to worry about breaking something or lose hours trying to roll back a failed update. 

The payoff? When you’re not stressing about whether your site might crash tomorrow, you can focus on high-value tactics that actually grow your business.

Maintain consistent uptime

Downtime can damage your credibility, create friction for potential buyers, and lead to lost revenue. 

These plans typically offer 24/7 site monitoring to catch issues before they turn into crises. The difference is reactive versus proactive care—instead of waiting for frustrated customers to report problems, your service provider prevents them in the first place.

Optimize website performance

Visitors will quickly leave your site if it takes more than a few seconds to load. 

That’s why performance audits are a key aspect of WordPress maintenance plans. Your service provider will set up your website for optimal performance through services like caching configuration, image optimization, and database cleanup.

All of this adds up to a faster, more responsive site with a delightful user experience. 

Gain protection against threats

When it comes to site security, prevention is always better than a cure; that said, a WordPress maintenance plan offers both. 

Care plans secure your website with IP blocking, malware scanning, firewall configuration, and more. And if a security breach does occur, your provider can respond immediately to contain and mitigate the threat. 

Benefits for agencies

Maintenance plans are more than just routine check-ins; they’re a way for agencies to build recurring revenue, deepen client relationships, and offer ongoing value. 

Build stronger client relationships

Instead of taking one-and-done projects, this ongoing care can help you transition into a long-term partner. You’re actively checking in, sharing performance reports, fixing issues, and more to demonstrate the ongoing value of your work. 

Put simply, offering these maintenance features can create regular touchpoints to deepen your relationships beyond transactional exchanges.

Create a recurring revenue stream

Another critical benefit for agencies is creating more predictable revenue. 

With this kind of support, you can maintain (and increase) your monthly recurring revenue so you can add more stability to your cash flow and create breathing room for your business to grow.

Maximize customer lifetime value

Maintenance plans extend your client relationships beyond the website launch. With regular support, you can stay top-of-mind for future opportunities like a redesign or site expansion.

WordPress.com advantage: premium features at your fingertips

Many of these service inclusions in a premium WordPress maintenance plan are built right into WordPress.com managed hosting plans, benefitting users and agencies alike: 

• We automatically update your sites to the latest WordPress version and install all the theme and plugin updates effortlessly
• Security monitoring and malware scanning are already baked into regular audits of your site’s security, and if your site is hacked, we’ll fix it for free
• Daily backups ensure you can restore your site to a previous version if something goes wrong*
• Built-in caching boosts site performance and improves page-loading speeds without extra caching plugins
• Free SSL certificates for all WordPress.com domains to encrypt your data and enhance protection against malicious attacks 
• Jetpack’s CDN setup speeds up your site by loading images and other assets from servers closest to your visitors*
• Dedicated customer support is available around the clock, where experts answer your queries, troubleshoot issues, and offer guidance**

* Available on our Business plan and above
** Available on paid plans only; free plans have access to public forums for support

WordPress.com hosting builds a strong foundation for your website without the extra cost of a care plan. We manage infrastructure, updates, backups, and security so you can focus on content and building your site, not upkeep.

And if you’re an agency, WordPress.com gives you a head start. Many of the infrastructure tasks you’d typically handle in a care plan—like plugin updates, security scans, or daily backups—are already built into our platform. That means less manual work for your team and more time to focus on the strategic, creative, or high-touch elements your clients actually notice. 

Care plan features without the care plan

Whether you’re building your own site or managing many for clients, WordPress maintenance plans provide reliable peace of mind—and with WordPress.com, that protection comes built in.

Of course, maintenance plans come at a cost. But at WordPress.com, you can get hosting, domains, security, and speed all for one, predictable price. 

On any given day surfing the web, you are probably interacting with more WordPress websites than you realize. It’s the go-to platform for bloggers, businesses, creators, and major media outlets alike.

To help you understand the size of WordPress and its contribution to the modern web, this article explores the platform’s market share in detail, as well as its versatility, reasons for success, and what keeps it ahead of the curve two decades after it launched.

Quick facts

Here are the most important WordPress stats you should know:

• WordPress is the most popular software for building websites, powering over 43% of the internet.
• It commands a 61.4% market share among content management system-based websites (also known as CMSs), more than all other platforms combined.
• WordPress’ market share has more than doubled in the last decade.
• To date, WordPress has had 52 major releases and more than 760 releases in total.
• There are tens of thousands of WordPress themes and over 65,000 plugins.
• 1/3 of all online shops run on WordPress-powered WooCommerce.

Over 43% of all websites use WordPress

As of April 17, 2025, 43.4% of the websites on the internet run on WordPress, according to W3Techs. That means almost every other website runs on WordPress, and it makes WordPress the most widely used website builder in the world.

This is even more impressive when you consider that the next runner-up, Shopify, has a market share of 4.8%, followed by Wix (3.7%), Squarespace (2.3%), Joomla (1.5%), and Drupal (0.8%).

At 29.1%, websites without a CMS are the only segment that even comes close to WordPress’ share.

What’s also remarkable is that almost 20 years ago, the market share of WordPress was only 0.8%, according to Building Blocks: The Evolution of WordPress.

There may be more than half a billion WordPress websites

Knowing that nearly every other website runs on WordPress is impressive, but how many is that in total? The answer to that isn’t completely straightforward, as it depends on your source and perspective.

For example, BuiltWith, a popular tracking tool for the usage of different internet technologies, only considers about 70 million websites as its relevant sampling pool as of April 3, 2025. In that case, we are talking about roughly 30 million WordPress websites worldwide.

The aforementioned W3Techs states that their measurements are based on “the relevant web,” meaning sites with useful content and functionality. They don’t provide an exact number, just that it’s “many millions.”

On the other hand, NetCraft, a digital risk protection company, publishes a monthly report in which it keeps track of sites available on the web. According to their March 2025 report, there were close to 1.2 billion websites in total (1,197,680,522 to be exact).

If we apply WordPress’ market share to that number, that means over 518,000,000 websites are powered by the platform. Mind-blowing, right?

Since reporting on the exact number of websites in existence is impossible, we can at least say that there are at least tens of millions, if not hundreds of millions, of WordPress websites in existence.

That is quite awe-inspiring for free, open source software.

Popular websites using WordPress

Besides the raw numbers, WordPress is the software of choice for a diverse range of brands, organizations, celebrities, and very different types of websites.

Time Magazine

The news outlet that gives us the annual “Person of the Year” runs its high-traffic online presence on WordPress.com VIP.

Salesforce

The world’s leading CRM company uses WordPress to power parts of its web ecosystem.

Harvard University

One of the most prestigious universities in the world relies on WordPress to publish news and research as well as inform and attract students to their campus.

Taylor Swift

Swifties can find tour dates, merch, and news about their favorite pop star thanks to WordPress.

61.3% of websites that use a CMS rely on WordPress

If you look only at the websites that use a content management system, WordPress’ market share is even higher, at 61.3%—meaning it has more users than all other CMS platforms combined.

WordPress doubled its market share in 10 years

It’s also important to understand how WordPress arrived at the position it’s in today. W3Techs has statistics reaching back to 2014 that allow you to do so.

At just 21%, WordPress’ market share was only half of what it is today. In addition, at that time, hand-coding websites was still popular—64.8% of sites didn’t use a CMS at all. But in the last 20+ years, those numbers have steadily approached each other until they changed positions in 2021.

During that time, the share of CMS-based websites increased from 35.2% to 70.8%, and it’s safe to say that WordPress played a major role in this transformation. 

In that timeframe, the nearest competitors, Shopify, Wix, and Squarespace, grew as well, though not in the same way. They all started at 0.1% market share in 2014 and increased their numbers to 4.8%, 3.7%, and 2.3%, respectively.

Joomla and Drupal, the two systems most similar to WordPress (both are also open source and PHP-based), went in the other direction. They about halved their market share, going from 3.3% to 1.5% and 1.9% to 0.8%.

WordPress is popular around the world

The popularity of WordPress differs both geographically and by language. According to BuiltWith, the countries with the most WordPress websites are:

1. United States
2. Germany
3. United Kingdom
4. France
5. Brazil
6. Netherlands
7. Italy
8. India
9. Spain
10. Japan

While these stats are based on total websites, it’s often a different picture by share.

For example, as mentioned in the State of the Word 2024, in Japan WordPress powers 58.5% of all websites and has a CMS market share of 83%, much more than the average.

Plus, if you look at Google Trends data, you can see that interest in WordPress is highest in Pakistan, China, Bangladesh, Bosnia & Herzegovina, and Kenya.

That diversity extends to the many languages WordPress is used in. 

Initially only available in English, WordPress has since been translated into 208 locales. In fact, there are now more non-English WordPress installations than those in English.

There have been 52 major WordPress releases, over 760 overall

Since 2003, WordPress has had 52 major releases—the latest being this week! All are named in honor of jazz musicians, starting with Miles Davis in version 1.0.

Major releases are the ones that get the most attention because they bring new features and noticeable changes, such as the block editor in WordPress 5.0. If you include releases for security improvements and bug fixes, the WordPress software has had over 760 releases.

Most popular versions of WordPress

Keeping your WordPress website up to date is an important security measure. A look at the stats on WordPress.org suggests that users are doing a good job at that.

As of April 17, 2025, nearly 3.6% of all WordPress websites are using the latest version, 6.8. Over 66% are using the previous version 6.7.

The situation is slightly different when it comes to PHP. While more than half of websites use version 8 or above, there’s still a good chunk running 7.4 and even below that.

Most surprising are the database versions. While MySQL used to reign supreme, it has serious competition from MariaDB. Usage of the two systems is pretty much split.

If your WordPress site is hosted on WordPress.com, you can breathe easy; your WordPress, PHP, and database versions are kept up to date for you on all WordPress.com plans.

There are tens of thousands of WordPress themes

The WordPress.org theme directory contains more than 13,000 themes. ThemeForest, a popular marketplace for third-party WordPress themes, has another 12,000. Many more third-party vendors also distribute their own free and paid themes. And if you host your website on WordPress.com, you also have access to additional exclusive themes.

Because of the spread-out nature of the WordPress ecosystem, it’s hard to know exactly how many themes there are altogether, but that’s the beauty of open source—anyone, anywhere, can make a WordPress theme.

Most popular WordPress themes

Which WordPress themes do users most like to power their sites with? According to BuiltWith, some of the most popular WordPress themes are:

• Hello Elementor
• Astra Theme
• Divi

Note that this data only makes up about 25% of the websites they’re tracking—three-quarters are using an assortment of other themes.

The WordPress.org theme directory shows a similar trend; here, the themes with more than one million active installations are:

• Twenty Twenty Four
• Hello Elementor
• Astra

Tens of thousands of WordPress plugins

There are 59,000+ free WordPress plugins in the WordPress.org directory.

As with themes, there are lots of additional independent vendors, making it hard to understand just how many WordPress plugins are available.

On the WordPress.org directory, these are the plugins that are installed most often:

• Elementor: 10+ million installations
• Contact Form 7: 10+ million installations
• Yoast SEO: 10+ million installations
• Classic Editor: 10+ million installations
• WooCommerce: 8+ million installations
• LiteSpeed Cache: 6+ million installations
• Akismet: 6+ million installations
• WPForms: 6+ million installations
• All-in-One WP Migration: 5+ million installations
• Wordfence Security: 5+ million installations

One-third of all online shops run on WooCommerce

WooCommerce is the most-used WordPress ecommerce plugin; W3Techs shows it has been added to one-fifth of all WordPress websites.

WordPress’ market share makes it the most widely used online shop solution overall. This is seconded by a Store Leads report from March 2025 that tracked 13,594,414 live stores. WooCommerce powers about a third of those stores, meaning WordPress not only dominates the content management market but also ecommerce.

What makes WordPress so successful?

WordPress didn’t become the world’s most popular website platform by accident. Here’s what makes it an enduring crowd favorite:

• Open source: Made by a large community all around the world, WordPress is freely available for anyone to use for any purpose.
• Cost effectiveness: Its lack of licensing fees means you only have to pay for hosting and a domain to have your own website online. You can customize the site yourself and use free themes and plugins.
• User friendliness: The WordPress dashboard and editor enable beginners and experts alike to make design changes and create and manage content.
• Flexibility: You can use WordPress to build almost any type of website, like blogs, online stores, portfolios, news sites, and forums.
• Ownership: You have full control over your content, files, and data, and you can take your site to any other host.
• Theme and plugin ecosystem: Tens of thousands of themes and plugins are available for every purpose, many of them for free.
• Scalability: WordPress is capable of supporting everything from small personal sites to high-traffic enterprise platforms.
• SEO friendliness: Clean code, customizable permalinks, and powerful plugins make it easy to optimize your site for search engines.
• Community: There is a global network of businesses, developers, users, and contributors offering support, creating resources, and getting together at WordCamps. With WordPress, you are never alone.

Will WordPress retain its leading position?

It took 20+ years to achieve the success WordPress has had. Here are a few factors that suggest it will continue thriving in the future: 

• AI usage: As AI tools become more powerful and accessible, they become increasingly available in WordPress for things like content suggestions, image generation, SEO optimization, and even building entire websites—have you tried our free AI website builder yet?
• Performance enhancements: WordPress is taking targeted steps to improve website speed across the board, not least with the establishment of the Core Performance team. Hosting providers like WordPress.com also offer WordPress-specific speed improvements out of the box.
• Collaborative features: One anticipated feature coming to later WordPress versions is the implementation of real-time collaboration to allow teams to work on web pages and blog posts simultaneously. Publishing workflows and editorial tools like commenting are part of the plan.
• Multilingual support: After real-time collaboration, one of the next planned WordPress improvements is to integrate native multi-language support. This will make it easier to translate your website and help it thrive in a global market.
• Headless WordPress: Decoupling content management from the front end allows developers to build user interfaces with frameworks like React or Vue—this is called Headless WordPress. This makes WordPress a strong choice for sites like SaaS platforms and mobile apps and helps it stay competitive in an API-first web ecosystem.

WordPress’ market share isn’t just a number—it’s proof of the power of open source

WordPress isn’t just the most popular way to build websites; the software shaped the modern web as we know it. 

From humble beginnings as a blogging tool to powering more than 43% of the internet, it’s become the go-to solution for creators, developers, and organizations across the globe.

The real story isn’t just how many websites WordPress powers—it’s who’s using it, what they’re building, and why that number keeps growing after two decades. If you’ve used the internet today, you’ve probably interacted with WordPress, proving that open-source, community-driven software can not only lead the way but set the standard.

Are you looking to join the 43%? Get hosting, security, backups, speed optimization, support, and unlimited site visitors for your WordPress site at WordPress.com.