A great post can reach readers on your site and viewers on the platforms where short-form video thrives, including Instagram Reels, TikTok, and YouTube Shorts. Until now, doing both usually meant opening another tool, learning video editing, or getting in front of a camera.
Feature Clips is an experimental preview that helps you create a short vertical video from a post or page directly in the WordPress editor.
Your post remains the full story. A Feature Clip gives you a simple way to introduce that story to people scrolling through social feeds, without adding another production workflow to your day.
Feature Clips creates vertical 9:16 videos designed for Reels, Shorts, and TikTok.
Here’s how it works:

Every Feature Clip is saved automatically to your Media Library as a vertical 720p MP4 file.
You can share a completed clip directly to Instagram when your site is connected through Jetpack Social. It will publish as an Instagram Reel.
For TikTok, YouTube Shorts, and other platforms, download the MP4 from your Media Library and upload it directly.

Feature Clips is an experimental preview, which means it is live and ready to use, but still evolving.
You stay in control of the process:
For now, Cinematic clips are eight seconds long and vertical only. You can generate up to 10 clips per site every 24 hours. Some prompts or post content may be blocked by content-safety filters; if that happens, adjust the prompt or source content and try again.

Feature Clips is available now on WordPress.com Premium, Business, and Commerce plans.
Already tried it? Tell us what you created and what would make Feature Clips more useful for your workflow in the comments.
]]>Now, you can customize what readers see at that moment: add a welcome message in your own words, describe what each tier offers, and choose whether to offer a free plan alongside your paid newsletter.
When your Subscribe block uses the Button only style, clicking the button opens a pop-up with a heading above the email field. Use that space to give readers one more reason to sign up.

In your Newsletter settings, set the Subscribe modal heading to whatever you like, or leave it blank to keep the default.
When someone is deciding whether to pay for your newsletter, they want to know what they’re actually getting.
Add a description to your free and paid tiers to explain why a paid plan is worth it. Descriptions support multiple lines and bullet points, so you can lay out what’s included in a clear way.

To add descriptions, open Jetpack → Monetize in your sidebar and click the Payment Settings tab. Edit any paid plan to add its description. For the free tier, find it in your list of payment plans, click the three dots, and choose Edit.
If you run a paid newsletter, showing a free option alongside paid tiers can distract from the plans you want new readers to consider.
You can now hide the free tier, so potential subscribers see only the paid options you offer. Edit the free plan under Jetpack → Monetize → Payment Settings and turn on Hide the free plan from the options shown to new subscribers. Anyone already subscribed for free stays subscribed.

Customizing what subscribers see is one more piece of the Jetpack Newsletter toolkit that keeps getting better. If you haven’t started emailing your followers or set up paid subscriptions yet, here’s what you can do right now on WordPress.com:
These customization options are available now for any newsletter on WordPress.com.
Ready to put your best pitch in front of new subscribers? Open your Newsletter Settings to get started.
]]>It’s now available in the WordPress Studio desktop app on macOS, Windows, and Linux.
And it’s still free to use while in beta.
Studio Code replaces the V1 of the AI assistant in the desktop app.

The assistant was a good first step towards AI-supported coding. It helped you run WP-CLI commands inline, could generate code, and made suggestions based on your local site specs.
If the assistant was a reliable sedan, Studio Code is a brand-new, bright-red Ferrari.
Studio Code is much more powerful and flexible, letting you build by talking to the agent:
And people are already doing exactly that. We had so many conversations about Studio Code at WordCamp Europe just a few weeks ago, including one with an agency about how a specific Studio Code feature would speed up feedback loops with their clients.
What’s great about working locally like this is that your site files live only on your computer; you’re not poking at a live site where every mistake is public.
If you haven’t tried agentic coding yet, or if you’re an agentic-coding pro and want to try it with your local builds, Studio Code is a risk-free place to do that. Spin up a new site in your Studio desktop app and play.
Of course, you can still bring a production or staging site from WordPress.com or Pressable into Studio (or import a site from any other host into Studio) and work on it locally. But by developing with Studio, nothing touches your production or staging site until you sync it yourself.
It’s a place to learn, tweak, and play in this new age of agentic vibe coding.
And if you need some inspiration on how to start, here’s a quick video from Ryan Welcher about how he likes using Studio Code in his day-to-day:
If you want to try Studio Code out for yourself:
And it’s still available (and free to use while in beta) via the CLI too if the terminal is where you like to build.
It’s a great time to embrace agentic coding, and Studio Code makes it easier (and safer) than ever to experiment and learn. Try it out today, and give us feedback on GitHub.
]]>Jetpack Search 7.0 brings new features to WooCommerce, giving store owners better ways to help shoppers search, filter, sort, and discover products.
It’s smarter product discovery, built into the all-in-one WordPress.com Commerce plan.
A shopper may not know the exact product name, but they’ll know their size, budget, preferred brand, and favorite color.
With the latest version of Jetpack Search, WooCommerce stores can add product-aware filters that help shoppers narrow results by:
Store owners can add the filters they need individually, or start with a ready-made group of common product filters for a shop page.
For shoppers, that means fewer dead and a faster path from browsing to buying.
Jetpack Search now adds a product layout for search results, so shoppers can see useful product details before they click.
Instead of generic search results, stores can show product cards with details like images, prices, ratings, and review counts. Shoppers can also sort results by rating or price, set a price range, and see active filter chips as they refine their search. This helps them compare options in a way that feels natural for ecommerce.
Active filter chips make it clear which filters are applied, so shoppers can adjust their search without losing track of their selections.
Together, these updates make search feel integrated into the store experience, not a separate utility bolted onto it.
On WordPress.com Commerce, Jetpack Search is included with your plan. You no longer have to install Jetpack separately, connect another search service, or manage another tool on top of your store.
WooCommerce, Jetpack features, hosting, security, backups, and support all come together in one place. So you can focus less on stitching tools together and more on building a store that converts.

For the full feature breakdown, including technical details, read the Jetpack announcement.
People can’t buy what they can’t find.
With Jetpack Search 7.0, WooCommerce stores give shoppers a faster path to the right product, with filters, product cards, sorting, and active filter chips.
It’s one more way WordPress.com Commerce helps you turn visitors into buyers. Combining WooCommerce for selling, Jetpack Search for smarter product discovery, and managed WordPress hosting built for speed, security, backups, and support.
]]>Welcome back to the WordPress.com changelog! These two weeks smoothed out everyday work — sharper image editing and easier-to-scan notifications. And if you connect an AI agent like Claude or ChatGPT to your site, it can now do a lot more, including editing your site’s design and managing plugins.
Working with images on your site just got more forgiving. The in-editor crop and resize tools are now available across all WordPress.com sites, so you can frame a photo exactly how you want it without leaving the editor or opening a separate app.
Open a post or page, add an image, and then click the crop button to launch the new experience:


If you juggle a lot at once — drafting a post while uploading media, tidying pages, clearing comments — Desktop Mode turns your WordPress admin into a workspace that’s reminiscent of your computer desktop.

Open posts, pages, and media as separate windows you can resize and arrange, jump anywhere with a quick command search, and recover anything from a single Recycle Bin that covers posts, pages, media, and comments.
It’s a free, open-source plugin from Automattic, available now. Install it on any paid WordPress.com plan.
If you connect an AI agent to WordPress.com, it can now help you with a lot more. On top of managing your content, a connected agent can now also:
As before, you stay in control. It’s off until you turn it on, every tool is opt-in, and you can disable it for specific sites at any time.
We also shipped a round of polish and reliability updates across WordPress.com, including:
But managing all of those moving pieces often means jumping between admin screens, browser tabs, and disconnected workflows.
Desktop Mode, a free and open source plugin built by Automattic, gives WordPress admin a desktop-style workspace.
Windows open, resize, and stack. A dock sits on the left. Virtual desktops let you switch between workflows. It runs on top of WordPress exactly as it is: your site, your plugins, your setup, all untouched.
Posts, pages, and media open as individual windows, so you can have a draft open next to your media library and drag files directly between them—no tab switching. No losing your place.
Send content to a shared folder so your team can review and approve it before it goes live. Restore anything from a unified Recycle Bin covering posts, pages, media, and comments, all from one place. Your window layout saves between sessions, so you pick up exactly where you left off.
A unified command palette (Cmd+K) gives you fast access to everything. The optional AI copilot lets you search across your content, find posts by topic, surface related pages, and get quick answers about what’s on your site. Multiple desktops, called Spaces, let you keep separate projects or workflows organized without cluttering your view.
Desktop Mode comes with hundreds of hooks built in. Every significant behavior is extendable, meaning plugin authors can register native windows, dock items, desktop icons, commands, and AI tools from their own plugin with no patches to Desktop Mode required. You can even register your own AI provider, wiring Desktop Mode’s copilot to any model or service you choose.
Here’s what that looks like in practice: a booking plugin could open its calendar as a native window directly inside Desktop Mode instead of sending you to a separate admin page. A WooCommerce extension could surface your orders dashboard right in the dock. Nick, a long-time WordPress developer, built a native plugin on top of Desktop Mode to test this extensibility from day one, and it works.
Desktop Mode runs entirely in the admin layer, so your site’s frontend, your store, and your checkout are completely unaffected.
The same architecture that lets thousands of WordPress plugins coexist applies here. It’s open source, the code is on GitHub, and contributions are open.
WordPress has always been more than a publishing tool. It’s a platform built to be shaped, not just used. Desktop Mode is a bet on that idea.
What if the place where you manage your site also felt like a real workspace? Where your team can review content before it goes live, your tools open where you need them, and you stop losing time navigating between screens? That’s what we’re building toward.
Already running on hundreds of sites in its first week, it’s actively maintained by Automattic and the community is building on it. This is the foundation and we can’t wait to see where it goes.
Desktop Mode is free for all WordPress users and available today.
It’s a per-user opt-in, so activating it doesn’t affect anyone else on your team until they choose to turn it on themselves.
]]>Research shows these AI-generated results are becoming increasingly common. One 2026 study found Google AI Overviews appeared for 13.7% of trending queries overall and nearly 65% of question-based searches.
Beyond SEO best practices, your website needs to do more than just rank. It needs to clearly communicate who you are, what you offer, who you help, and why someone should trust you.
TLDR: AI discovery is becoming a new growth channel — one built less on publishing more, and more on making your website and business easier to understand.
Google has been expanding AI-powered search experiences like AI Overviews and AI Mode, while its guidance explains how websites can appear in AI features in Search.
But the goal is not to chase AI overview optimization as a separate trick from SEO. The bigger opportunity is what happens before someone clicks: AI tools increasingly help people compare options, summarize trade-offs, and decide who belongs in the conversation.
That makes AI discovery a new growth channel, but not in the “hack the algorithm” sense. Highly cited websites make their value unmistakable: who they help, what they offer, why they are credible, and what makes their work different.
That clarity is harder to build when your story is scattered across social profiles, videos, newsletters, and review sites. Those channels can help people discover you, but they are not a substitute for your own website.
Third-party platforms control the algorithm, the audience, and the experience. Your website lets you control the message, the structure, and the relationship with your audience.
When your website clearly explains your unique offering, AI tools have less to infer and more to understand.
The goal: Don’t publish more for the sake of it. Build a reliable home base that makes your work easier for people and AI systems to understand.
AI systems do not understand a website because it publishes frequently. They understand it when information is clear, consistent, and specific. Four areas matter most:
Visitors should be able to quickly understand what you do, who you serve, what problem you solve, and what action they should take next.
The same clarity helps AI systems categorize and interpret your website. Avoid relying on vague marketing language that forces visitors to decode your positioning.
A simple framework such as “We help [audience] achieve [outcome] through [offer]” often provides a strong starting point.
From there, create dedicated pages for major services, products, audiences, or use cases. Websites that serve multiple customer groups should explain each audience separately. If you have multiple offerings, you should give each its own landing page.
Instead of keyword stuffing, you need to make your expertise easy to understand.
AI search is heavily influenced by questions.
People ask AI tools how to compare options, what something costs, what mistakes to avoid, who a product is best suited for, and what steps they should take next. Websites that publish useful answers to those questions create content that serves both customers and AI systems.
Think about the conversations you have before a sale. Prospective customers often want guidance before they are ready to buy. A designer might explain how to prepare for a website redesign. An accountant might outline tax considerations for new companies. A consultant might compare different approaches to solving a common operational challenge.
This type of content acts as decision support rather than promotion.
A blog is often the best place to publish these resources. Blog posts can connect naturally to service pages, product pages, pricing information, newsletters, and contact forms. That structure helps visitors navigate your expertise while helping AI systems understand how topics relate to one another.
The more connected your content is, the easier it becomes for people and AI systems to see the shape of your expertise.
AI discovery is about relevance as much as credibility
Your website should make it easy to see that a real person, team, or organization stands behind the content.
Useful trust signals include:
You do not need enterprise-scale authority signals. Most small teams and independent website owners simply need enough evidence to demonstrate expertise and legitimacy.
Specific, trustworthy information helps AI systems interpret your content more confidently. It also helps potential customers feel comfortable taking the next step.
There is no guaranteed way to earn AI citations, recommendations, or visibility. But AI discovery is not a mystery either. It starts with making your website easier to understand.
That means your most important pages should be public, crawlable, and clear. Your homepage, About page, service or product pages, and key customer questions should explain what you do, who you help, and why someone should trust you.
The same structure that helps people navigate your site also supports AI search optimization. Clear headings, useful answers, internal links, text-based information, fast page load times, secure hosting, and accurate structured data all help search systems interpret your content with greater confidence.
The deeper point is this: website discoverability improves when your site feels like a complete, reliable source of truth. Not a thin homepage. Not scattered social posts. Not a collection of disconnected updates. A real home base that explains your work clearly and grows with you.
That is the foundation worth investing in before you worry about AI overview optimization or any new search label. The stronger your website is, the easier it becomes for people and AI systems to understand why your work matters.

AI discovery doesn’t replace SEO. It builds on many of the same fundamentals: creating helpful content, structuring your site clearly, and making it easier for both search engines and AI tools to understand what your business does.
If you’d like a practical introduction to both, take our free Master SEO & AIO course. You’ll learn how search engines and AI-powered tools discover content, along with actionable techniques to improve your site’s visibility.
The web is filling up with AI-generated answers. That makes having your own corner of the internet more valuable, not less.
When someone asks an AI tool about your industry, your product, your expertise, or the problem you solve, what should they find: a scattered collection of social posts and platform profiles or a website that clearly explains who you are, what you do, and why people trust you?
With the WordPress.com AI Website Builder, you can launch a site quickly and shape it around your work. With the WordPress AI Assistant and other AI tools on WordPress.com, you can create and improve content faster. And with built-in managed hosting, security, and performance, you can focus less on maintenance and more on building something worth discovering.
AI can generate answers, and your website should be where the answers come from.
]]>Studio is the fastest way to spin up a real WordPress site on your own computer. No Apache config. No Docker. No “it works on my machine.” Just click Add site, and a few seconds later you’ve got a working WordPress install ready to build on, connected to your favorite editor, and shareable with collaborators through a one-click preview link.
And it’s free and open source.
Studio on Linux has the same features developers already rely on to build sites, plugins, and themes:

WordPress powers a huge slice of the open web, and Linux powers the servers that most of the web runs on — the tool you use to build WordPress sites locally should run there, too.
The CLI version of Studio has been on Linux for a few weeks; now the desktop experience matches what macOS and Windows users have relied on for years.
Studio for Linux is available to download today. Head over to the Studio download page, grab the Linux build, and you’ll be up and running on Ubuntu in a few minutes.
We’re continuing to polish the Linux experience, and auto-updates, broader distro support, and more packaging options are on the way. The more we hear from you, the faster we’ll get there. Try it out and share feedback on GitHub.
]]>Look at the projects below, and you’ll see that WordPress.com is becoming a better place to write, build, sell, prototype, repurpose, and tinker.
WordPress.com has always evolved to make publishing, building, and managing sites easier. What’s shifting now is context. AI gets a lot more useful the moment it understands your site, your content, your workflow, and what you’re actually trying to make.
Note: Many of these features are still in beta and are actively evolving.
Radical Speed Month is a creative experiment led by developers, designers, marketers, and many others across the Automattic team to build, ship, and test WordPress.com features faster.
Rather than chasing perfection, the goal was to move quickly before ideas got too precious, share what was in progress, and iterate in real time based on your feedback.
Radical Speed Month produced a multitude of experiments, features, and prototypes.
Here are 10 that stood out:
These projects differ from one another, but the same patterns keep showing up: publishing is getting lighter, development is getting faster, creator workflows are becoming more flexible, and AI is moving from “write this for me” to “help me work.”
The projects below span publishing, development, AI, and creator workflows. Together, they offer a small snapshot of what teams across Automattic explored during Radical Speed Month.

What is WordPress Workspace? WordPress Workspace is a desktop app that brings WordPress Agent into your Mac workflow.
The highlight here is context. Instead of bouncing between a browser, notes app, media library, an AI assistant, and file uploads, Workspace gives people a way to work with WordPress within the flow of their day.
You can ask questions about your site, dictate thoughts, upload screenshots and images, transform selected text, and get help without rebuilding the same context over and over.
Why it stands out: your WordPress site already contains the shape of your work – posts, pages, media, products, audience context, drafts, and ideas. Workspace treats that context as something useful while work is happening, not only after something is ready to publish.

What is WordCamp Agent? WordCamp Agent is a Telegram assistant built for WordCamp attendees. It can help you plan your trip, browse the conference schedule, remember your interests and preferences, save notes during sessions, and turn those notes into a post or recap later.
The highlight is context. WordCamp Agent is powered by WordPress Guidelines, the system under the hood that stores agent-facing knowledge directly inside WordPress: instructions, memories, skills, and artifacts.
Why it stands out: Useful AI depends on useful context. A one-off prompt can help with one task, but a structured memory layer can support many workflows over time. WordCamp Agent shows what that looks like in practice: a WordPress-powered assistant that can remember, respond, and help people move from information to action.

What is the Blueprints Gallery? The Blueprints Gallery is a feature in WordPress Studio that lets developers launch reusable WordPress environments from preconfigured blueprints.
The highlight is practical speed. Instead of rebuilding the same local setup again and again, users can launch reusable WordPress environments from preconfigured blueprints.
That reduces setup work and makes it easier to prototype, test, and share development patterns.
Why it stands out: it removes repeated work without asking developers to give up flexibility. If the first hour of a project is usually setup, configuration, and remembering what worked last time, reusable environments change the pace of the work.

What are WordPress.com Achievements? WordPress.com Achievements is a feature that celebrates progress and milestones on WordPress.com, helping creators track their momentum as they publish.
Publishing frequently is a habit worth cultivating – and this feature encourages just that.
Why it stands out: better tools should not make people feel removed from their work. They should help people stay on track.
What is Easy Site Editor? Easy Site Editor is an experiment that makes editing a WordPress site feel more approachable.
The goal is to make the path from idea to update easier to follow.
Why it stands out: WordPress has depth, flexibility, and extensibility. The challenge is helping more people access that power without needing to understand everything at once.
This points toward clearer site-building workflows for creators updating pages, agencies working with clients, businesses iterating on offers, and new users getting their first site into shape.
AI can suggest, generate, and automate. But the editing experience still has to feel understandable.

What is Lately? Lately is a messaging-first publishing experiment that lets you create private weekly letters by chatting with WordPress Agent.
Instead of asking users to begin inside a traditional editor, Lately lets them interact with WordPress Agent through a lightweight conversational workflow to create private weekly letters.
The highlight is capture. Ideas do not always arrive when someone is sitting in front of a blank editor. They show up in messages, notes, quick reflections, and half-formed thoughts.
Lately explores what happens when WordPress meets people closer to that moment.
Why it stands out: it connects lightweight capture and AI-assisted shaping back to a publishing system the user controls.

What is the theme for short-form blogging? This short-form social media theme is a WordPress.com theme for lightweight, social-style publishing.
The highlight is immediacy. Not every post needs to be a long essay. Sometimes people want to publish a thought, a link, an image, an update, a reblog, or a quick reflection.
Social platforms made that behavior feel natural, but they also trained creators to build on rented feeds.
Why it stands out: this project brings some of that casual publishing energy back to a space the creator owns.
What is Social Feeds? Social Feeds brings Bluesky, Mastodon, and the wider Fediverse into the WordPress.com Reader.
The highlight is connection. Instead of jumping between social apps, users can follow people, read posts, react, reply, and publish from one place inside WordPress.com.
For creators, the useful part is choice. A quick thought can stay short and social. But when it grows into something bigger, WordPress.com gives it somewhere to go: a post, a site, an archive, and a home the creator owns.
Why it stands out: Social Feeds fits neatly with the short-form blogging theme. Together, they point to a more flexible publishing loop: read, react, post, expand, repurpose, and publish across formats without giving up ownership.

What is Write? Write is a simplified posting experience built for writers on WordPress.com. It gives you one page, a blinking cursor, and only the formatting tools you need when you need them.
The highlight is focus. Instead of starting inside the full block editor, Write gives creators a cleaner surface for getting words down quickly. The interface stays intentionally minimal, then brings in formatting when it helps and gets out of the way when it doesn’t.
For writers, the useful part is flow. Write posts are still real WordPress posts, so they live alongside your other content, work with your theme, and can be opened in the block editor later if you want more control.
Why it stands out: Write fits with the broader push toward lighter, faster publishing workflows. Alongside Lately, the short-form blogging theme, and Social Feeds, WordPress.com is exploring more ways to help people capture ideas, publish quickly, and stay in control of where their work lives.
Built by Daniel López Sánchez and Roberto Aranda
What is Desktop Mode? Desktop Mode is a free, open source plugin that gives WordPress Admin a desktop-style workspace.
The highlight is movement. Instead of jumping between admin screens, browser tabs, and disconnected workflows, Desktop Mode lets you open WordPress tools as windows, resize them, stack them, and move between different spaces.
Posts, media, plugins, settings, and site tools can all feel more like part of one working environment.
Why it stands out: Desktop Mode points to a more flexible version of WordPress Admin. It keeps the power of WordPress intact, but gives users a different way to move through it: less linear, more visual, and easier to organize around the task at hand.

What is Wapuu Studio? Wapuu Studio is an AI-powered tool that lets you create and share your own custom Wapuu with the WordPress community.
The highlight is creativity. Simply describe the Wapuu you’re imagining—its mood, outfit, theme, colors, or tiny adventure—and Wapuu Studio turns that idea into a unique character. You can browse community creations, remix ideas, and share your own designs.
Why it stands out: Not every RSM project is about productivity. Wapuu Studio shows how AI can also make it easier to create, play, and participate in the WordPress community. It transforms a simple prompt into something visual, personal, and shareable while celebrating one of WordPress’s most recognizable mascots.
What is Clips? Clips is a feature that turns WordPress.com posts into short-form video.
The highlight is repurposing. Written content often needs to be adapted for social, video, promotional, or campaign materials. But repurposing takes time, tools, and a separate production process.
Clips explores a simpler model: start with the post, then generate short-form video from the same source material.
Why it stands out: A blog post becomes more than a final output. It becomes a source of truth that can feed other formats.
| Project | What it is | What it enables |
| WordPress Workspace | Desktop app for Mac | Contextual help, media capture, text transforms, and quick questions about your site. |
| WordPress Guidelines / WordCamp Agent | Agent-ready site context | Instructions, memories, skills, and reusable knowledge for AI-assisted workflows. |
| Blueprints Gallery | Local development environments | Fast local setups, consistent stacks, and quicker prototyping. |
| WordPress.com Achievements | Progress and motivation | Habit formation, momentum, and achievement tracking. |
| Easy Site Editor | Simplified site editing | Lower cognitive load, faster iteration, and clearer editing paths. |
| Lately | AI publishing by message | Ambient writing, conversational drafts, and lightweight publishing. |
| Short-form social media theme | Lightweight owned publishing | Fast micro-updates and social-style posting with ownership intact. |
| Social Feeds | Open social publishing | Follow, read, react, reply, and publish across Bluesky, Mastodon, and the Fediverse from one place. |
Write | Simplified posting | Focused writing, minimal formatting, and real WordPress posts that can open in the block editor. |
| Desktop Mode | Desktop-style admin | Windowed workflows, faster navigation, command access, spaces, and a more flexible admin experience. |
| Wapuu Studio | AI-powered character creator | Generate and share custom Wapuus using simple text prompts. |
| Clips | AI-powered content repurposing | Turn WordPress posts into short-form videos from the same source content. |
Radical Speed Month showed the range of ideas Automatticians are bringing to life on WordPress.com: Whether it’s a cleaner way to write, a faster way to prototype, a more connected Reader, a custom Wapuu, or new ways to publish in formats that feel natural.
Some of these tools are built for work. Others are personal, creative, experimental, or somewhere in between.
Many of these features are available to try now on WordPress.com paid plans.
If you’re new to WordPress.com, compare plans to get access to the latest tools and find the ideal setup for your site.
]]>Starting today, developers and their AI agents can provision a complete WordPress.com site, register a domain name, and activate a plan directly from the CLI. All this without opening a browser, logging in to a dashboard, or switching tools.
So if you’re already working in Stripe Projects, WordPress.com is now one command away. It’s one more step toward making WordPress.com easier to build with inside modern developer workflows.
For developers building with AI agents, CLI tools, and repeatable workflows, setup friction matters.
Now you can link your Stripe account to a WordPress.com account (or create a new one on the spot), then spin up a site, grab a domain name, and choose a plan — all from your terminal.
The full flow happens programmatically, which means it fits cleanly into the way developers already work: automated, repeatable, no UI required.
Joining Stripe Projects is a natural fit for WordPress.com. Developers already use Stripe to power payments, now they can spin up a full WordPress.com site, register a domain name, and choose a plan in the same workflow, without ever switching context. We built this so developers can move faster and spend less time on setup.
— Ian Stewart, Artistic Director and WordPress.com Lead
Adding WordPress.com to Stripe Projects means a production-ready WordPress site, domain, and plan can be provisioned without jumping between dashboards.
Once you have a Stripe account, Stripe Projects CLI installed and your project set up, use the commands below from your terminal.
To create a WordPress.com site:
stripe projects add wordpress.com/site
You’ll be presented with site plans, including a free option. Once you pick a plan, the site is created and billed to the payment method you already have on file with Stripe.
To register a domain:
stripe projects add wordpress.com/domain
Enter a query or the domain name you want. You’ll see 15 domain name suggestions to choose from, and once you select one, it’s automatically registered using your Stripe payment method.
If you don’t have a WordPress.com account, one will be created and linked to your Stripe account as part of the flow.
WordPress.com powers millions of production sites, including storefronts, business properties, and merchant sites running at scale. It comes with managed hosting, automatic updates, security, and a full domain marketplace built in.
For developers who want a production-ready site without the infrastructure overhead, it fits without adding complexity to the stack.
And now it’s available without the signup flow.
WordPress.com is live on Stripe Projects today. Install the Projects CLI at projects.dev or explore WordPress.com’s developer tools at developer.wordpress.com to see how managed WordPress fits into modern app and agent workflows.
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